‘Molly-Mae is wolf in sheep’s clothes but isn’t the only Thatcherite influencer’

19 comments
  1. Surprisingly the article ends with some useful advice. If anything, instead of getting angry or cursing some random woman, take this and run with it.

    > So please don’t allow Molly-Mae and all the other influencers to make more money. Stop buying from their ethically empty companies and aspiring to become them.

  2. She’s 22 and earns 3X more than the Prime Minister, and people wonder why the country is fucked.

  3. Thankfully, I do feel like the age of the influencer is coming to an end. Especially the ones that are just making ads and little else.

  4. I’ve worked in a business that dealt with a lot of ‘high performing individuals’ – the sort who are earning huge sums at early ages, some like Molly – Mae, but more who are outside the influencer sphere.

    The one thing that connects them is luck. Sometimes it’s like Molly-Mae, where her parents gave her the space to not have to fund her own life for her teenage years. You can guarantee that if she had to graft in McDonalds for years whilst trying to grow her uncertain influencer profile those same 24 hours as Beyoncé would quickly run out.

    Often luck comes later – there are a lot of average people doing well because they were in the right place at the right time. I’m talking about people in mid level roles at a good companies that grow. They often get huge bonuses and a wealth that gives a perception of success, but actually they are just lucky.

    The astute ones recognise that they’ve benefited from luck and are reasonably modest. But the influencer lot don’t seem to get this.. a they think it’s all down to them and their hard work – but they don’t know what hard work is.

    The sad thing for Molly Mae is that, right now, she’s causing negative press for Pretty Little Thing. Because of her, people are highlighting their poor working practices so there is a real chance they’ll pull the plug on her. She’s got the harsh lesson coming up that she is no more than a marketing campaign that will get dropped if it’s not making the return it needs.

    If she’s savvy she’ll have put money in sensible places to give her a bit of a comfortable existence as she returns from orbit.

  5. They’re all fucking Thatcherite. Most influencers are all tied up in the capitalistic Cult of the Self.

    “Live your best life” and fuck everyone else around you

    Edit: tbh social media is all like this really. I’m pretty sold on the idea that social media/the internet has made us less social in general, and actually works to the detriment of local communities.

  6. “‘You’re given one life and it’s down to you what you do with it. You can literally go in any direction,” Guru Hague said.

    Guru Hague has me howling.

  7. One of the big problems with undeserving idiots getting thrust into fame is that they’re too stupid to realise that they are undeserving. You’re just lucky, lucky to be pretty, lucky to be picked for a reality show that is successful, and lucky to have your character on that show cast as a nice one so that you get endorsements after the show is over.

    But yes it would be great if people stopped being “influenced” by these companies and buying stuff that they endorse. Celebrity endorsements are always a bit cringe, but when it’s Roger Federer endorsing a brand of tennis equipment, at least he has some authority as to whether it’s good or not. These people are famous just for being famous, they’re not good at anything and are just an empty brand. Stop buying those brands and deflate their balloon.

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