Is this legal? (Not interesting)

7 comments

1. Yes it is legal. What is illegal, is giving a discount for buying a larger amount.

2. Alcohol discount isn’t illegal, but if you offer discounts they must be at least 3 months valid, so it doesn’t make people buy just so they don’t “miss the chance”.

   Those -30% are also allowed in case the best before date is closing in.

3. Alcohol can very much be sold at a discount, just like any other foodstuffs.

   In Tokmanni, two weeks before the best before date the items are marked with a -30% sticker. During the last two hours of the store being open, these products are sold for -50%. Once the best before date has passed, the items are marked with a -70% sticker and can still be sold up to a week.

   This price is calculated from the price of the contents (no bottle/can deposit) so if a 2€ bottle of beer with a 0,10€ deposit is sold for half price, you end up paying 1,05€ for it.

   There’s often a separate basket or shelf for the discounted products somewhere, but the alcohol products must be on display in the drinks section of the store, at their own spots, even if discounted. That’s the only restriction there.

   The sticker pricing only applies to products with a best before date, not an expiration date. Even then, items with short best before dates like bread or pulla often get sold for cheaper when closing in on the date and are obviously not sold for a week after passing the best before date. My local Tokmanni sells cartons of eggs for 0,20€ each when the best before date hits and there are still tens of cartons left.

4. Lidl sometimes has 1euro corona beers

5. No it’s super illegal, message me the location and I’ll sort it out

6. It’s legal. Looks like those beers are close to their best before date.

7. This must be the first time that alcohol hasn’t been sold way before the Best Before Date in Finland lol