What is climate misinformation, and why does it matter? Groups like The Empowerment Alliance in the US , use a tactic known as astroturfing — allegedly acting like a spontaneous grassroots movement — to support natural gas derived from fossil fuels and discreet green policies
by Wagamaga
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Misinformation is when people share false information or selectively present data about fossil fuel emissions or climate change that doesn’t give the full picture, potentially influencing how others think about the issue. It doesn’t have to be deliberate — some misinformation can be the result of a simple mistake, or a misunderstanding of a complex subject.
An example is greenwashing, a way that businesses make their environmental credentials seem more environmentally friendly than they actually are. Some fashion brands, for example, tout their use of renewable, natural fibers and recyclable packaging, distracting from the countless racks of fast, disposable fashion they produce every few weeks.