So why has Veganuary succeeded where so many other efforts to curb our problematic meat consumption have failed? There are two reasons, as outlined in our recent study.
One piece of data stands out most of all. When Veganuary asked participants about their number one motivation for taking part, 18% said the environment and 21% said their health — but 40% said animal welfare.
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So why has Veganuary succeeded where so many other efforts to curb our problematic meat consumption have failed? There are two reasons, as outlined in our recent study.
One piece of data stands out most of all. When Veganuary asked participants about their number one motivation for taking part, 18% said the environment and 21% said their health — but 40% said animal welfare.
***Excellent News!***
