According to reports from Russian media sources, IKEA, the Swedish multinational furniture retailer, has renewed its trademark rights in Russia for an additional ten years. As per the agreement, IKEA holds exclusive rights to its trademark in Latin letters and its yellow-blue logo in Russia.

by Academic-Steak-4312

13 comments

  1. Could they be trademarking it so that another Russian company doesn’t become the new IKEA with the same exact name/branding once they pull out?

  2. What is against that ? They are selling stuff there eu gets tax money tax money means more support for Ukraine

  4. Is this just a renewal, or are they selling?

    Keeping the trademark prevents (or at least discourages) a different company from pretending to be them, and fighting impersonation can be a good thing.

    If they are selling more than some bare minimum to retain that, that would be something worth protesting me thinks.

  5. This is blatant photoshop. And Swedes don’t tend to back dictators using their well known brands.

  6. I fail to see the problem unless that renewal cost them several million dollars.

  8. They must of course protect their trademark. I imagine they do this in all markets. Much better to renew than to have a competing IKEA company to deal with later. The picture looks weird…

  9. Smart move, the world is not ready for a cola bottle, a sausage packaging or a fish cannery advertisement with that logo. 😂

  10. They’re just protecting their brand. Else you’ll have random companies selling crap with their logo on it and shipping products outside of Russia.

  11. Brand name and image rights have to be renewed every 10 years (at least EU), it’s like reddit.com letting go of their domain rights and expecting no one to acquire it, of course they will renew it, everywhere in the globe, it doesn’t matter what country.

  12. IKEA decided to close all retail and purchase operations in russia and belarus. It made all engineers very happy because no tests for russian market, which were super complicated and weird. The last 2 years nothing of new products were designed to fit russian requirements. To open again would take forever because whole range would be needed to adapted and tested for russian market, that would take forever.

    It could be some remaining operations in property management. But thats is small.

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