It’s a dead lion with bees flying around it. It’s a reference to the story of Samson in the book of judges where he gives a riddle to his wedding guests. The answer to which is a dead lion that bees had turned into a hive. Why did lyle and sons choose it? No idea
Presumably, given that there is a bee in the top right of the new logo, that’s also a dead lion’s face
I’ll be honest, I saw the new logo in Lidl and thought it was their own knockoff golden syrup.
Current design trends are going for a sterile look that’s flat with no outlines. They all look vector drawn rather than by hand.
I prefer the new one. They managed to update it but still give it an old fashioned feel.
Somebody somewhere was offended.. so let’s change in case they have a 😱 attack
They managed to make the lion look like Peter Wyngarde in Department S (google required possibly (probably))
I *think* this is just for the pouring syrup, as opposed to the tins. The Lyle’s packaging is possibly the world’s oldest in continuous use, having [not changed significantly](https://www.lylesgoldensyrup.com/our-story/) since 1885, so it would be a shame if they altered it.
Looks like Laurence Llewelyn-Bowen.
🤣🤣🤣🤣🤣👌🏻 always wondered why they had a dead Lion with flies buzzing around it as a logo.
Definitely need to bring it back. This face looks like the Cowardly Lion from the Wizard of Oz who got his courage and a new doo.
I like the new one but I have zero attachment to the old one so that’s probably easy for me to say.
Was torn on toppings today and would probably have gone golden syrup if they hadn’t fucked with it
😄 is it the crazy director bitch lady who try to ruin all Howlkard ( Poudlard ) in Harry Potter ?!
I love that syrop anyway ! Thank you U.K
The original was a bible reference can’t have that today…
You can tell this comes out the cupboard once a year!
Dam they updated it from the 1870’s to the 1970’s.
More importantly why is it not in a tin!?
Old logo was a corpse so…yummy 👍
I’ll have to buy a large tin of the proper stuff while I can. Porridge, which I rarely eat, isn’t the same without it. A big tin last me till I die.
It’s where Samson killed the lion with his bare hands , bees nest in its guts ,
Out of the strong came forth sweetness
The old logo was an alchemical reference.
The big question is, who fucking cares
[removed]
I’ve actually never really looked at the logo much before
25 comments
What was that about anyway? The dead lion?
It’s a dead lion with bees flying around it. It’s a reference to the story of Samson in the book of judges where he gives a riddle to his wedding guests. The answer to which is a dead lion that bees had turned into a hive. Why did lyle and sons choose it? No idea
Presumably, given that there is a bee in the top right of the new logo, that’s also a dead lion’s face
I’ll be honest, I saw the new logo in Lidl and thought it was their own knockoff golden syrup.
Current design trends are going for a sterile look that’s flat with no outlines. They all look vector drawn rather than by hand.
https://britishfoodhistory.com/2012/02/01/golden_syrup/
I prefer the new one. They managed to update it but still give it an old fashioned feel.
Somebody somewhere was offended.. so let’s change in case they have a 😱 attack
They managed to make the lion look like Peter Wyngarde in Department S (google required possibly (probably))
I *think* this is just for the pouring syrup, as opposed to the tins. The Lyle’s packaging is possibly the world’s oldest in continuous use, having [not changed significantly](https://www.lylesgoldensyrup.com/our-story/) since 1885, so it would be a shame if they altered it.
Looks like Laurence Llewelyn-Bowen.
🤣🤣🤣🤣🤣👌🏻 always wondered why they had a dead Lion with flies buzzing around it as a logo.
Definitely need to bring it back. This face looks like the Cowardly Lion from the Wizard of Oz who got his courage and a new doo.
I like the new one but I have zero attachment to the old one so that’s probably easy for me to say.
Was torn on toppings today and would probably have gone golden syrup if they hadn’t fucked with it
😄 is it the crazy director bitch lady who try to ruin all Howlkard ( Poudlard ) in Harry Potter ?!
I love that syrop anyway ! Thank you U.K
The original was a bible reference can’t have that today…
You can tell this comes out the cupboard once a year!
Dam they updated it from the 1870’s to the 1970’s.
More importantly why is it not in a tin!?
Old logo was a corpse so…yummy 👍
I’ll have to buy a large tin of the proper stuff while I can. Porridge, which I rarely eat, isn’t the same without it. A big tin last me till I die.
It’s where Samson killed the lion with his bare hands , bees nest in its guts ,
Out of the strong came forth sweetness
The old logo was an alchemical reference.
The big question is, who fucking cares
[removed]
I’ve actually never really looked at the logo much before