Over [100 million](https://www.visualcapitalist.com/113-million-people-middle-class-2024/) people are expected to be added to the consumer class worldwide just in 2024. Despite this, some countries are actually predicted to see a decline in their number of consumers over the coming years.
Under the definition used here, a consumer is classified as someone who spends at least $12 per day. Currently, more than half of the world’s population is considered to be in the consumer class—about 4 billion people in 2023.
In Europe a decline in both birth rates and an aging population is impacting consumption. Italy is expected to lose almost half a million consumers by the end of the decade. Births in Italy dropped to a [historic low](https://www.reuters.com/world/europe/births-italy-hit-record-low-2022-population-shrinks-further-2023-04-07/) below 400,000 in 2022, and Italy’s dearth of babies is considered a national emergency. As the age of the average consumer grows, the demand for healthcare services, leisure activities, and retirement-related offerings will increase.
Well yes but in Italy and Germany in particular the population is exploding in big cities while the countryside is disappearing. Living in some cities like Munich or Milan is prohibitive so don’t think that there will be a drop in the value of houses and such
Good. Maybe “consumer society” is creating more problems for the whole civilization than anything else, really. Maybe consumers are predominantly morons, who waste money on usless shit made out of toxic garbage. Maybe we should absolutely embrace declining “consumer base” and remake this fucked up world into something less money-or-death oriented.
Lol
Oh my…that’s freaking dark Japan, gg
It always irked me how it’s become ok to call people consumers instead of, say, citizens or better yet: people.
10 comments
Over [100 million](https://www.visualcapitalist.com/113-million-people-middle-class-2024/) people are expected to be added to the consumer class worldwide just in 2024. Despite this, some countries are actually predicted to see a decline in their number of consumers over the coming years.
In this visualization, we list key countries that are losing consumers, using data from 2023 from the [World Data Lab](https://worlddata.io/world-consumer-outlook/).
Under the definition used here, a consumer is classified as someone who spends at least $12 per day. Currently, more than half of the world’s population is considered to be in the consumer class—about 4 billion people in 2023.
In Europe a decline in both birth rates and an aging population is impacting consumption. Italy is expected to lose almost half a million consumers by the end of the decade. Births in Italy dropped to a [historic low](https://www.reuters.com/world/europe/births-italy-hit-record-low-2022-population-shrinks-further-2023-04-07/) below 400,000 in 2022, and Italy’s dearth of babies is considered a national emergency. As the age of the average consumer grows, the demand for healthcare services, leisure activities, and retirement-related offerings will increase.
Well yes but in Italy and Germany in particular the population is exploding in big cities while the countryside is disappearing. Living in some cities like Munich or Milan is prohibitive so don’t think that there will be a drop in the value of houses and such
Good. Maybe “consumer society” is creating more problems for the whole civilization than anything else, really. Maybe consumers are predominantly morons, who waste money on usless shit made out of toxic garbage. Maybe we should absolutely embrace declining “consumer base” and remake this fucked up world into something less money-or-death oriented.
Lol
Oh my…that’s freaking dark Japan, gg
It always irked me how it’s become ok to call people consumers instead of, say, citizens or better yet: people.
Come on Italy, can we be the first just for once?
What a horrible way to describe living beings.
CONSOOOOOOM
So namely mid class