I have been receiving so many visitors but the purchases are quite lower that the amountof visitors, is there anything in particular you can see could be happening that I don’t?
by Pittsson
I have been receiving so many visitors but the purchases are quite lower that the amountof visitors, is there anything in particular you can see could be happening that I don’t?
by Pittsson
7 comments
I don’t see any issue with the site. I’d imagine that it’s just a question of demand – it’s a rough economy, so I’d imagine folks aren’t spending as much on cakes and whatnot, plus in the capital region there’s certainly a fair bit of competition.
Hard to say for sure, not like I have access to your site analytics.
The website seems suspicious. There are three languages available, but only some random words have been translated.
There are not terms of service available (at least not very easily)
The Google reviews look fake.
The business e-mail is a gmail account.
This whole post looks like a thinly veiled advertisement, as you have posted a link to your website several times before.
Looks delicious!
I would make your logo larger on the homepage. You have amazing colours! In your logo why not use those in your website design?
Try and make all your product images the same size so the tiles are all even. Approach locals and local business and try markets.
Grass roots approach for this sort of product.
What comes to mind and this may be very silly question, but do you go to market places and other events to sell these products? There are tons of people who want to sample first and then pull the trigger on buying something + it would bring you more traffic on your site if you have advertisement banners and such with you.
The site seems fishy as it has grammar mistakes in Finnish and the product pictures are non-cohesive. The English translation doesn’t work properly. I’d also add a description of every item.
(Also just call it Tres leches – Kolmen maidon kakku)
The logo is cute and looks professional. I would style the website a bit by bringing the colors and style from the logo to website elements. It would make it to look more professional and may increase the sales.
These things may sound like small stuff, but professional look on the website make people to trust the company and the product more. Just some basic psychological marketing stuff.
One of the basics in web sales is that you need on average 50-100 visitors to have a one single purchase. It’s completely normal that 90-95% of the people visiting don’t purchase anything.
Also, you would need somebody to proofread everything. There is quite much typos. And usually new stores tell that they are new – like some story about why you launched website and why you know your stuff. You are missing *about us* section. Now it seems random unknown store with ton of typos, which doesn’t really make me feel good about the quality of your products.
On food labels allergens are usually bolded. And products should have information about allergens. Now you have mix of gluten free products and wheat products, but you don’t tell that if the gf products are made in different place or can they contain traces of gluten?
Some useful links:
https://www.ruokavirasto.fi/elintarvikkeet/elintarvikeala/ainesosat-ja-sisalto/allergeenit/
https://www.keliakialiitto.fi/ammattilaiset/horeca/gluteenittomuuden-vaatimukset/