French shoppers will soon be seeing a lot fewer “vegetarian steaks” in their supermarket aisles.
The government issued a decree on Tuesday banning the use of terms such as “fillet,” “ribeye steak” and “spare rib” for food products that are plant-based. A total of 21 terms are include in the list, although “burger” is not.
The move aims to improve transparency and eliminate confusion for consumers.
i mean their correct
Honestly don’t know how to feel about it. I feel like this would have been made simpler by just adding the words “plant based equivalent” next to it. These products are usually pretty clear and are sold in a different section anyway. Not vegetarian but I was impressed by the plant based chicken equivalent, taste and texture is pretty spot on.
Edit: the user u/shinNL below has blocked me but has apparently edited his comment to cherrypick one particular brand and a single shop of a national chain to make his “point”. This is what the vegetarian section looks like in virtually every single shop in the Netherlands: [https://www.supermarkt.team/wp-content/uploads/2022/02/grootassortimentvegetarisch-2-scaled.jpg](https://www.supermarkt.team/wp-content/uploads/2022/02/grootassortimentvegetarisch-2-scaled.jpg)
If you can’t find your way around that, you have bigger problems then this bullshit debate.
It is steak only if it comes from the Steaquois region of France!
[deleted]
Will they also start calling potato something else since a potato obviously isn’t an apple?
Good
To everyone trying to find rational answers about why this does or doesn’t make sense : it’s not about common sense. It’s about meat producers lobbying the government to protect them from plant alternatives.
It’s a power move and a fuck you to veganism because they just can and will.
Wrong battle, showing the influence of the industry. Simply dumb and inconsistent.
What sort of moron looks at “Vegan Steak” and assumes that the product is made of meat?
My mom just bought a big bottle of dishwashing liquid that said “OLIVE SOAP” on it in all caps and the only indication that it was for dishes was a tiny pictogram, but my milk has to be called ‘watered down nut fat juice emulsion’ or whatever.
I will call it whatever I want. In fact I’m gonna make myself a meatless burger right about now
I don’t understand this
Isn’t steak referring to the type of cut and not the thing it’s from? Salmon steak, beef steak, etc
Stop calling peanut butter butter, ffs
Feak?
Oat milk being banned as a term was the most aggregious of these rulings. Literally no one was confused.
I gotta say, the big issue I have is with a lot of *meat* products that should never be served as steaks being called ‘steaks’. I’m sorry, top round is not and never should be sold as a “steak”, nor should any pork shoulder cut.
There’s a hard minimum on cut that can be credibly prepared and served as a steak and half of what is sold as such in a grocery store does not reach that standard, and it misleads folk who don’t know better into wasting money on a poor experience simply because it’s the wrong part of the animal.
These are the important laws being changed that the farmers wanted /s.
I for once agree with the French
France W. Hopefully we will bring this to Greece as well. We shouldnt let vegans taint our amazing cuisines🇫🇷🇬🇷
Yes! Been saying this for years. It’s not cheese, bacon or steak if it’s vegan!
I wish legislators and regulators could just adopt a live and let live sort of approach to this. As long as the producer puts clear and truthful information about the contents on the packaging, let quorn producers call their products steak, let meat producers call their product cucumbers and let German sparkling wine producers call their sparkling wine champagne.
But given the micromanagement route legislators have embarked upon since decades back, this is neither surprising nor upsetting imo. A non-champagnian wine producer cant call their sparkling product champagne even though it’s more or less identical to champagne. A non-Cypriot cheese producer cant call their cheese halloumi even though it’s more or less identical to halloumi. A meat processing company cant call their product sausage if it contains 39% meat while their competitor’s near-identical product containing 40% meat *can* call it sausage. Why should a soy protein company – whose USP is that their products aren’t meat – be allowed to call a soy protein based product steak, entrecote, or whatever?
We deserve our climate hell because this kind of nitpicking.
Agree a hundred percent.
THANK YOU!!!
Calling one product something that it is not is deceptive.
It isn’t a vegetarian steak, it’s vegetable protein.
You can’t call it steak unless it comes from Le Steak Regione i från….oh fuck off.
28 comments
*From Bloomberg News reporter Jenny Che:*
French shoppers will soon be seeing a lot fewer “vegetarian steaks” in their supermarket aisles.
The government issued a decree on Tuesday banning the use of terms such as “fillet,” “ribeye steak” and “spare rib” for food products that are plant-based. A total of 21 terms are include in the list, although “burger” is not.
The move aims to improve transparency and eliminate confusion for consumers.
i mean their correct
Honestly don’t know how to feel about it. I feel like this would have been made simpler by just adding the words “plant based equivalent” next to it. These products are usually pretty clear and are sold in a different section anyway. Not vegetarian but I was impressed by the plant based chicken equivalent, taste and texture is pretty spot on.
Edit: the user u/shinNL below has blocked me but has apparently edited his comment to cherrypick one particular brand and a single shop of a national chain to make his “point”. This is what the vegetarian section looks like in virtually every single shop in the Netherlands: [https://www.supermarkt.team/wp-content/uploads/2022/02/grootassortimentvegetarisch-2-scaled.jpg](https://www.supermarkt.team/wp-content/uploads/2022/02/grootassortimentvegetarisch-2-scaled.jpg)
If you can’t find your way around that, you have bigger problems then this bullshit debate.
It is steak only if it comes from the Steaquois region of France!
[deleted]
Will they also start calling potato something else since a potato obviously isn’t an apple?
Good
To everyone trying to find rational answers about why this does or doesn’t make sense : it’s not about common sense. It’s about meat producers lobbying the government to protect them from plant alternatives.
It’s a power move and a fuck you to veganism because they just can and will.
Wrong battle, showing the influence of the industry. Simply dumb and inconsistent.
What sort of moron looks at “Vegan Steak” and assumes that the product is made of meat?
My mom just bought a big bottle of dishwashing liquid that said “OLIVE SOAP” on it in all caps and the only indication that it was for dishes was a tiny pictogram, but my milk has to be called ‘watered down nut fat juice emulsion’ or whatever.
I will call it whatever I want. In fact I’m gonna make myself a meatless burger right about now
I don’t understand this
Isn’t steak referring to the type of cut and not the thing it’s from? Salmon steak, beef steak, etc
Stop calling peanut butter butter, ffs
Feak?
Oat milk being banned as a term was the most aggregious of these rulings. Literally no one was confused.
I gotta say, the big issue I have is with a lot of *meat* products that should never be served as steaks being called ‘steaks’. I’m sorry, top round is not and never should be sold as a “steak”, nor should any pork shoulder cut.
There’s a hard minimum on cut that can be credibly prepared and served as a steak and half of what is sold as such in a grocery store does not reach that standard, and it misleads folk who don’t know better into wasting money on a poor experience simply because it’s the wrong part of the animal.
These are the important laws being changed that the farmers wanted /s.
I for once agree with the French
France W. Hopefully we will bring this to Greece as well. We shouldnt let vegans taint our amazing cuisines🇫🇷🇬🇷
Yes! Been saying this for years. It’s not cheese, bacon or steak if it’s vegan!
I wish legislators and regulators could just adopt a live and let live sort of approach to this. As long as the producer puts clear and truthful information about the contents on the packaging, let quorn producers call their products steak, let meat producers call their product cucumbers and let German sparkling wine producers call their sparkling wine champagne.
But given the micromanagement route legislators have embarked upon since decades back, this is neither surprising nor upsetting imo. A non-champagnian wine producer cant call their sparkling product champagne even though it’s more or less identical to champagne. A non-Cypriot cheese producer cant call their cheese halloumi even though it’s more or less identical to halloumi. A meat processing company cant call their product sausage if it contains 39% meat while their competitor’s near-identical product containing 40% meat *can* call it sausage. Why should a soy protein company – whose USP is that their products aren’t meat – be allowed to call a soy protein based product steak, entrecote, or whatever?
We deserve our climate hell because this kind of nitpicking.
Agree a hundred percent.
THANK YOU!!!
Calling one product something that it is not is deceptive.
It isn’t a vegetarian steak, it’s vegetable protein.
You can’t call it steak unless it comes from Le Steak Regione i från….oh fuck off.