Time to let the invisible hand of the market determine whether I can get a Jr. Cheeseburger Deluxe on any given day!
So you will be able to get a good discount when eating at Wendy’s during slow times of the day? Nope, never going to happen.
Although this is an interesting snippet, fast food shouldn’t be a regular part of anyone’s diet. If it is, start to slowly make changes away from it. This is what I did when FF was still affordable. Now, there is NO way I am buying a $12 value meal on the regular. I still get a craving for some Taco Bell now and then or perhaps a Culvers burger, but these are rare occasions. U can easily make better food at home with minimal effort
As a former chef this is absolutely going to bite them in the ass lol.
More on this subject from other reputable sources:
This CEO will lose their job within a year of implementation.
Do the employees see any of this extra revenue? If not this makes absolutely zero sense.
The last few times I went to Wendy’s it was really bad. Yet, very expensive. I have stopped going and prefer Culver’s now if I have to get fast food. It’s a shame really because I remember Wendy’s was really good growing up.
I generally don’t see the appeal of most fast food anymore. It’s not much cheaper than a local sit down, generally filthy out of date interiors near me, uninterested employees.
I don’t see how this helps Wendy’s.
People are going to hate this.
Awesome, guess i’ll be taking my business elsewhere during surge pricing out of sheer protest for this lunacy. It’s hardly worth the cost as it is and I have a long list of alternative options if im feeling like junk food
Someone high up at Wendy’s corporate didn’t learn about substitute goods in Econ 100.
Elastic Pricing was a thing with drink vending machines at the beach 30 years ago.
Pretty soon we are going to have facial recognition and have Individual Based Pricing. If you are known to spend money or be rich: higher prices. If you are poor or a cheap bastard: lower prices.
Pull up to the fuel pump in an expensive car: guess what the cost of fuel will be for you!
Will they have an outside price sign that varies in real time, like gas stations?
Their costs don’t change so they’re just grabbing extra profits.
Gave up on Wendy’s long ago.
Pfft, Wendy’s is gross anyways. Hope they bankrupt themselves with this shitty idea
They can market it as a discount during a slow period, or a premium during surges. Ultimately, they are going to charge what the market will bear… as they should! People will vote with their wallets!
The idea of surge pricing for restaurants seems like a good idea in general, provided they can give consumers some sort of price clarity before they walk in the door. It smooths out demand… which should improve the customer experience, and reduce stress on the staff.
Welp, time to die Wendy’s
I like Wendy’s food but this is just a terrible idea. whoever came up w this idea should be fired. They’re offering food, not a service like uber or lyft.
Is it greed ? Not good with the billion dollar profit . Neeed moreeeeeee
18 comments
Time to let the invisible hand of the market determine whether I can get a Jr. Cheeseburger Deluxe on any given day!
So you will be able to get a good discount when eating at Wendy’s during slow times of the day? Nope, never going to happen.
Although this is an interesting snippet, fast food shouldn’t be a regular part of anyone’s diet. If it is, start to slowly make changes away from it. This is what I did when FF was still affordable. Now, there is NO way I am buying a $12 value meal on the regular. I still get a craving for some Taco Bell now and then or perhaps a Culvers burger, but these are rare occasions. U can easily make better food at home with minimal effort
As a former chef this is absolutely going to bite them in the ass lol.
More on this subject from other reputable sources:
—
– Food & Wine (B-): [Wendy's Is Introducing Uber-Style 'Surge Pricing'](https://www.foodandwine.com/wendys-introducing-dynamic-pricing-8600506)
– Mashable.com (C-): [Wendy’s is trying out surge pricing, just like Uber](https://mashable.com/article/wendys-surge-pricing-dynamic-ai)
– Business Standard (B-): [This American fast-food chain wants to use surge pricing for its burgers](https://www.business-standard.com/world-news/this-american-fast-food-chain-wants-to-use-surge-pricing-for-its-burgers-124022700195_1.html)
– Quartz (B+): [Wendy’s might try Uber-style surge pricing for burgers](https://qz.com/wendys-surge-pricing-burgers-1851288741?amp;utm_medium=twitter)
—
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This CEO will lose their job within a year of implementation.
Do the employees see any of this extra revenue? If not this makes absolutely zero sense.
The last few times I went to Wendy’s it was really bad. Yet, very expensive. I have stopped going and prefer Culver’s now if I have to get fast food. It’s a shame really because I remember Wendy’s was really good growing up.
I generally don’t see the appeal of most fast food anymore. It’s not much cheaper than a local sit down, generally filthy out of date interiors near me, uninterested employees.
I don’t see how this helps Wendy’s.
People are going to hate this.
Awesome, guess i’ll be taking my business elsewhere during surge pricing out of sheer protest for this lunacy. It’s hardly worth the cost as it is and I have a long list of alternative options if im feeling like junk food
Someone high up at Wendy’s corporate didn’t learn about substitute goods in Econ 100.
Elastic Pricing was a thing with drink vending machines at the beach 30 years ago.
Pretty soon we are going to have facial recognition and have Individual Based Pricing. If you are known to spend money or be rich: higher prices. If you are poor or a cheap bastard: lower prices.
Pull up to the fuel pump in an expensive car: guess what the cost of fuel will be for you!
Will they have an outside price sign that varies in real time, like gas stations?
Their costs don’t change so they’re just grabbing extra profits.
Gave up on Wendy’s long ago.
Pfft, Wendy’s is gross anyways. Hope they bankrupt themselves with this shitty idea
They can market it as a discount during a slow period, or a premium during surges. Ultimately, they are going to charge what the market will bear… as they should! People will vote with their wallets!
The idea of surge pricing for restaurants seems like a good idea in general, provided they can give consumers some sort of price clarity before they walk in the door. It smooths out demand… which should improve the customer experience, and reduce stress on the staff.
Welp, time to die Wendy’s
I like Wendy’s food but this is just a terrible idea. whoever came up w this idea should be fired. They’re offering food, not a service like uber or lyft.
Is it greed ? Not good with the billion dollar profit . Neeed moreeeeeee