Surge in Wendy’s complaints exposes limits to consumer tolerance of unstable prices

by SscorpionN08

2 comments

  1. More on this subject from other reputable sources:

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    – Reuters (A): [Wendy’s, blasted over CEO’s pricing comment, vows no price hikes at busy times](https://www.reuters.com/business/retail-consumer/wendys-will-not-implement-surge-pricing-ceo-comment-causes-online-stir-2024-02-28/)
    – Washington Post (B): [A surge fee on your Frosty? Wendy’s to test ‘dynamic pricing’ in 2025.](https://www.washingtonpost.com/food/2024/02/27/wendys-surge-pricing-menu/)
    – Seattle Times (B-): [Wendy’s to test surge pricing at restaurants](https://www.seattletimes.com/business/burger-chain-wendys-looking-to-test-surge-pricing-at-restaurants-as-early-as-next-year/)
    – Associated Press (A-): [Wendy’s is looking to test surge pricing in 2025](https://apnews.com/article/wendys-surge-pricing-tanner-burger-dynamic-9417bc235bbcd13d82966d04a6ba42bd?amp;utm_campaign=TrueAnthem&utm_medium=AP&utm_source=Twitter&taid=65de1a3bb27b930001f67e77)

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  2. I love the final solution. It’s not for surge pricing. It’s so we can lower prices in the middle of the day.

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