>*”Bud Light sales tanked after the company’s partnership with Mulvaney last April sparked an anti-trans backlash and calls for a boycott. A tepid response to the controversy from the company also angered LGBTQ+ advocates.”*
Seems like both sides are still angry at InBev
Good. Now go after all the BLM and DEI commercial hypocrites. I was gonna have a coke but remembered I was white.
Doesn’t really matter, they’re still in business right? The only thing this dumb shit boycott did was probably get people laid off, and a lot of them were probably part of the same political base. It never really hurts the corporation, just the hard workers who’s salaries are lost and can no longer spend that money on there local economy.
Bravo.
This will be a marketing business case study in what not to do. Know your customers and target demographic. They probably would’ve had less negative reaction has they used a different brand within InBev’s products.
So if their return is 5% it cost them fifty million dollars.
So it was not a successful marketing campaign? Would love to hear the internal marketing retrospective.
I was just taking to some growers who have contracted rice crops to mills that work for AB in Houston. That mess is big enough to affect the ag market here.
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>*”Bud Light sales tanked after the company’s partnership with Mulvaney last April sparked an anti-trans backlash and calls for a boycott. A tepid response to the controversy from the company also angered LGBTQ+ advocates.”*
Seems like both sides are still angry at InBev
Good. Now go after all the BLM and DEI commercial hypocrites. I was gonna have a coke but remembered I was white.
Doesn’t really matter, they’re still in business right? The only thing this dumb shit boycott did was probably get people laid off, and a lot of them were probably part of the same political base. It never really hurts the corporation, just the hard workers who’s salaries are lost and can no longer spend that money on there local economy.
Bravo.
This will be a marketing business case study in what not to do. Know your customers and target demographic. They probably would’ve had less negative reaction has they used a different brand within InBev’s products.
So if their return is 5% it cost them fifty million dollars.
So it was not a successful marketing campaign? Would love to hear the internal marketing retrospective.
I was just taking to some growers who have contracted rice crops to mills that work for AB in Houston. That mess is big enough to affect the ag market here.
It’s a start.