European Parliament bans targeted ads based on people’s health, religion or sexual orientation

26 comments
  1. ”A large majority of lawmakers voted to prohibit online platforms such as Facebook and Google from showing commercials to users based on their most intimate information“

  2. So does that mean my extensive online “research” of bikini models will no longer result in targeted adds, and I will instead see random adds for wood pellets and baby food

  3. > Parliament also approved an amendment to force online platforms to make sure that users who declined to be tracked could still have alternative options to access the services, meaning that a platform like Instagram couldn’t de facto oblige users to be tracked to view posts on its app.

    I wonder if that’ll translate into a premium, pay-for-no-ads alternative.

  4. Seems like there’s probably substitutes that may get close to the same thing especially for religion and sexual orientation. Just target based on certain sets of interests instead.

  5. amazing how many people ITT seem to think the advertising industry summons money from the aether to pay for things we enjoy

    it’s all our money already. you already pay for all the things advertising ‘pays’ for.

  6. The EP _voted_ for a ban. That means that that’s what their negotiators are aiming for when they’re negotiating with the Council and the Commission to determine the final contents of the act. It’s not a done deal yet.

  7. It is possible ot turn off ads targeting on google. I would prefer to have choice and see what is my “advertisement profile” that companies use than some politicians decide what can or can’t be used. So for example I could turn off ads targeting my “political views”. Also I wonder how parliament define these vague terms from title.

    I checked my google ads profile and there is no elements like religion, sexual orientation or health (unless you count fast food and running as health condition)

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