Dutch airline environmental advertising misled customers, finds court | DW Shorts

This advertisement by Dutch Airline km is greenwashing that’s according to a Dutch Court judges said km had misled customers by painting an overly Rosy picture to improve the company’s environmental image advertising focus on measures the airline claims to be taking to reduce its greenhouse gas emissions like using more biofuel or planting

Trees those measures only marginally lessen environmental impacts and give the wrong impression that flying with KM is sustainable the judges ruled in the future companies have to be more honest and concrete about environmental claim said judges environmental groups celebrated the ruling as a landmark decision they hope it will serve as a

Benchmark for Airlines on what they can say publicly about their efforts to reduce greenhouse gas emissions air Frost km CEO Benjamin Smith said it was not a fair assessment adding that purchasing more efficient planes and mixing more biofuel into the kerosene are concrete examples of what we’re doing to improve the sustainability of

Airlines do you agree because according to courts

A court in the Netherlands has ruled that Dutch airline KLM’s “Fly Responsibly” campaign, launched to improve its environmental image but no longer in use, was “misleading’ for customers.

#DWEnvironment #greenwashing

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17 comments

  5. Not to take away from the success when sueing KLM, but are those members of the environmental group celebrating using plastic cups?

  7. But how much biofuel are they adding? Because if it is still the 0.5% they added in 2022, it's not even worth mentioning.

    "KLM will start adding 0.5% Sustainable Aviation Fuel (SAF) for flights departing from Amsterdam"

  8. Come on, KLM is a joke of a company in Europe, they still use Boeing planes, this tells everything 😂

  9. Please stop with the bs. I'm not talking about the airline bs, I'm talking about the "environmental groups" who celebrate their hypocrisy using DISPOSABLE PLASTIC CUPS.

  10. They have to be MORE honest. lol How about being honest! Oh snap I might be ablyto control my body in America if judges, politicians and all around self interested peopyeere honest so I guess the judge saying being more honest is commensurate with todays reality.
    In my view one can distill their reality to a binary choice, to be honest or not. The middle path is honesty because honesty can happen without self dealing. Deception occurs with and movement away from honesty and is full of self interest like corporation's have come to be on the international stage.

  11. Wait, they celebrated the pro environment ruling by drinking bubbly grown with fertilizer and pesticides out of non recyclable plastic cups? 😮

  12. Society blaming airlines for their carbon emissions is akin to the customers of a child prostitute ring blaming the pimps for the suffering of the children. Carbon neutral aviation is in my opinion a pipe dream, and if we want to reduce the harmful effects of the airline industry we must reduce the demand for their services, that is use more efficient means of travel or just stay home.

  15. Chinese media platform hegemony! Not only does it force 1.4 billion people to remain silent! Chinese media hegemony also forces your government to submit to China and be changed by China! The so-called distortion of global information by the Chinese government is actually Chinese media hegemony!

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