Could have been smeg cheese, so think yourself lucky
By the looks of it, people with more money than sense.
People that love cheesy porridge?
Are you though?
It’s supposedly a low fat cheese that will melt and behave more like a high fat cheese whilst also having a lower carbon footprint per unit of purely dairy cheese. That first part might be valid for people losing weight but the second half is just dumbass greenwashing.
“Healthier” cheese, I suppose. Honestly, I’m kinda interested to try it, but really going in with high expectations!
Oat products aren’t only for vegans. I really like oat lattes.
That being said, I’m sceptical about oat/dairy cheese… I’d try it though.
[deleted]
Probably an attempt to make healthier cheese, since it’s usually pretty horrific from a Saturated Fat p.o.v – saying that as someone who could eat my body weight in cheese multiple times over, if only cholesterol wasn’t a thing.
So yeah there’s a point to this, but their marketing is crap.
It’s like something from an Apprentice task
Cyclists
This is from the Kerry dairy, better known for their butter. Weirdly they are marketing it as healthier and more eco friendly because there’s less dairy produce being used, a very odd message from a dairy company.
Just had my gallbladder removed and one of the recommendations is to cut dairy, oat milk has been recommended as an alternative. This might be something I can eat without much pain. Would be good as vegan cheese is not good.
Slightly/moderately lactose intolerant people that refuse to give up cheese would be a good market for it. Less likely to shit yourself, but can still have a bit of cheese that doesn’t taste like the smell of feet.
I don’t know the target audience, but I’ve seen this placed in the middle of the dairy free section. Which is just dangerous for people who have severe allergies.
I think their main selling point is the “I wonder how it tastes” factor. You either just buy it once or else…
People who like to say they’re vegan but actually arent
Flipping oats again! As someone intolerant to the damn things, so many automatically ‘safe’ things are contaminated nowadays.
Can’t even have a cup of tea at a mates house without having to check they’re not using oat milk without mentioning it, now cheese isn’t safe either?
I’ve bought it out of curiosity, tried it:
* In sandwiches
* Grated then melted cheese on tortellini
* Grated then toasted on garlic bread.
For science I tried the cheese in the sandwich against tesco mature cheddar, and the melted tortellini cheese and toasted cheese against tesco mozerella.
Cheese sandwich – mature cheddar clear winner.
Melted cheese – mozzarella slight winner
Toasted garlic bread cheese – pretty much the same, no real difference.
Verdict: probably won’t buy it again, but if I do then it’ll be for “cheese melted in things” or “toasted on things” rather than “as is”, because at that point it basically tastes the same.
Could be worse…. They could have called it Smeg
Certainly not anyone with gluten and/or milk protein allergies 😬 I feel like I’m breaking out in hives just looking at the picture!
It’s a fake vegan cheese-alternative thing so SMUG sounds about right.
23 comments
Transitional vegans?
Could have been smeg cheese, so think yourself lucky
By the looks of it, people with more money than sense.
People that love cheesy porridge?
Are you though?
It’s supposedly a low fat cheese that will melt and behave more like a high fat cheese whilst also having a lower carbon footprint per unit of purely dairy cheese. That first part might be valid for people losing weight but the second half is just dumbass greenwashing.
“Healthier” cheese, I suppose. Honestly, I’m kinda interested to try it, but really going in with high expectations!
Oat products aren’t only for vegans. I really like oat lattes.
That being said, I’m sceptical about oat/dairy cheese… I’d try it though.
[deleted]
Probably an attempt to make healthier cheese, since it’s usually pretty horrific from a Saturated Fat p.o.v – saying that as someone who could eat my body weight in cheese multiple times over, if only cholesterol wasn’t a thing.
So yeah there’s a point to this, but their marketing is crap.
It’s like something from an Apprentice task
Cyclists
This is from the Kerry dairy, better known for their butter. Weirdly they are marketing it as healthier and more eco friendly because there’s less dairy produce being used, a very odd message from a dairy company.
Just had my gallbladder removed and one of the recommendations is to cut dairy, oat milk has been recommended as an alternative. This might be something I can eat without much pain. Would be good as vegan cheese is not good.
Slightly/moderately lactose intolerant people that refuse to give up cheese would be a good market for it. Less likely to shit yourself, but can still have a bit of cheese that doesn’t taste like the smell of feet.
I don’t know the target audience, but I’ve seen this placed in the middle of the dairy free section. Which is just dangerous for people who have severe allergies.
I think their main selling point is the “I wonder how it tastes” factor. You either just buy it once or else…
People who like to say they’re vegan but actually arent
Flipping oats again! As someone intolerant to the damn things, so many automatically ‘safe’ things are contaminated nowadays.
Can’t even have a cup of tea at a mates house without having to check they’re not using oat milk without mentioning it, now cheese isn’t safe either?
I’ve bought it out of curiosity, tried it:
* In sandwiches
* Grated then melted cheese on tortellini
* Grated then toasted on garlic bread.
For science I tried the cheese in the sandwich against tesco mature cheddar, and the melted tortellini cheese and toasted cheese against tesco mozerella.
Cheese sandwich – mature cheddar clear winner.
Melted cheese – mozzarella slight winner
Toasted garlic bread cheese – pretty much the same, no real difference.
Verdict: probably won’t buy it again, but if I do then it’ll be for “cheese melted in things” or “toasted on things” rather than “as is”, because at that point it basically tastes the same.
Could be worse…. They could have called it Smeg
Certainly not anyone with gluten and/or milk protein allergies 😬 I feel like I’m breaking out in hives just looking at the picture!
It’s a fake vegan cheese-alternative thing so SMUG sounds about right.