Under Armour is laying off workers as retailer says North America sales will plunge this year

6 comments

1. Lots of preemptive layoffs across the board. Interesting.

2. Fed increases rates , government supported investment tools yield higher return. Investors can just buy government bonds for safe investments with high returns. In contrast companies in the stock market can only pull investors by either promising tech / innovation which is not really there yet (lying) and/or by inflating their quarterly returns by reducing cost (by laying off people) or both.

   When people are laid off , they can not spend , demand drops thus inflation goes down. You can only do this for a short while though because when people can not spend companies can not sell. Economy slows down thus you get into recession.
   If economy slows down while inflation is still high you get into stagflation which is worse, which is where we are going.

   I was hoping that Biden would stop feeding money to the war machine at this point but it seems I was wrong. Incase there are those who are unable to make a connection, you print money to send it to other countries which in return increases inflation. Incase of Trump , he announced full ( or more) support thus it’ll not get better no matter who wins.

   Fed is stuck now , lowering the rates would mean to accept the high inflation and lock it in place but if they don’t , sooner than later things will get much worse. Presidential candidates don’t really seem to care about what happens here , their only goal is to get votes from polarized one track mind voters. Media outlets are keep pumping a different narrative either because of political reasons or because they need the stock market to be strong. And in D.C everyone in the senate and the house are just happy to see their stocks are doing well in the stock market.

   This is one of many retailers who are starting to downsize and shrink. It will get worse before it’ll get better. Meanwhile, the current “Booming” economy and the “strong” labor market is hurting me and pretty much everyone I know , so I hope I am wrong about all this and things turnout great.

3. If sales are down have they tried lowering their prices? Or have they tried nothing and nothing isn’t fixing it?

4. Their shoes have always sucked – always cut small and narrow.

5. Nike’s brand is ranked #6 in the list of Global Top 100 Brands, as rated by customers of Nike. Their current market cap is $222.95B. Under Armour’s brand is ranked #231 in the list of Global Top 1000 Brands

   Even though Under Armour had a killer year last year we will see how they do this year.

   I have a feeling they did this because they want more money for themselves. As I do not see their brand losing popularity based on last years numbers.

6. Well, this can’t be telling at all.