How JoJo Siwa’s “rebrand” got so messy

https://www.vox.com/culture/24140450/jojo-siwa-rebrand-karma-backlash-controversy

12 comments

  1. I personally think it has been pretty effective. I didn’t really know who this was until recently. We are talking about her now.

  2. Because it’s entirely formulaic at this point: She’s not fooling anyone, and it has zero authenticity.

  3. she has nothing to offer us. never did. time to get a real job.

  4. But all those funny Tik Tok videos are pretty enjoyable.

  6. It’s messy but girlie never got so much ‘free’ publicity before in her life. Even people that literally never heard of her before now know that karma’s a bitch *aggressive thrusting*

  7. Maybe if it werent so ludicrous

    The outfits, the kiss makeup, weird hair. Who told her any of that was cool/ interesting/ edgy?

    When child celebs do this successfully its often because theyve had a mental breakdown and their weird behavior IS them now; chicken and the egg here

  8. I’d never heard of her until I saw the sketch on SNL, but my wife informed me that our daughter likes her.

    So I check out what all the hype was about — seemed like a whole lot of pearl clutching to me. It’s just a young woman, finding out who she is and expressing herself.

    Good luck JoJo, you do you!

  9. We have seen stars doing it better. She’s not in that league. Everything is forced, awkward and ick.

  10. The only thing I know about this woman is what I saw when she was on the show “special forces.“ And I was impressed with how well she handled the SEAR challenges. Seems like a person who got caught up in being a child star, and now wants to have her own identity on her own terms. Nothing inherently wrong with that, I suppose. The amount of controversy around this apparently justified an article, but I still don’t understand the hate, if that’s what it is.

    If she got approved by Fruity Rudy Reyes (of generation kill fame) with respect to her character, good enough for me I guess

  11. Chloe Fineman did an AMAZING impression on SNL weekend update. The fact that I don’t believe she was ever spoofed on the show before but now gets a weekend update segment is free publicity too

  12. She just isn’t attractive enough to continue. Sorry, that is the facts.

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