Shrinkflation: Ritz reduces content by 30% but price remains same

16 comments

1. Just buy store brand instead. Vote with your wallet.

2. Guess I’ll be puttin’ on the “savoury crackers” then

3. R.I.P. Ritz Biscuits.

   2030: What happened to this company?!?

4. I noticed this with Sainsbury’s own brand cookies. They used to be quite large and now they are slightly larger than the size of my palm.

5. Just another of yer Brexit rewards, Brits. Elect Nazis and get Nazi shit.

6. If you are getting 70% for the same price, that’s the same as a **43%** price increase.

   Just so you know quite how much you are getting ripped off for.

7. Did anyone else initially think this was about the hotel?

   I was picturing them frantically subdividing to make all the rooms 30% smaller, which was much more fun than the actual story.

8. Working in a supermarket and occasionally using a backup system that hasn’t been updated on product weights/quantities in packs really showed me how bad shrinkflation is. An enormous quantity of (own and named brand) products now have a few grams less or one fewer item in a pack on the same SKU.

9. Apparently France are making it law that companies have to state on their packaging when they’ve done this

10. We should do a France and make them label it “Now 30% less for the same price”

    Fvcking regging me up pricks

11. No more putting on the Ritz then.

12. The worst for me is extra chewing gum. Used to be 3×10 for 99p. Now it’s 3×9 for £1.49.

    It’s gone from being 3.3p per gum to 5.5p since covid! I Stopped buying gum so their loss.

13. Is this tracked through inflation metrics in any way? My assumption is that the reference basket is based on items, not quantities?

14. Not going to lie, from the headline I thought this article was going to be about The Ritz and I was struggling to understand why everyone cared so much about that!

15. Bought my daughter a Chicago Town Double Pepperoni Pizza last night and it used to be twice the thickness and half an inch more in diameter, as it used to touch the sides of the cooking tray I put it on. I only bought her one a couple months ago prior to that so that has happened recently.
    She’ll be wanting 2 at a time if they keep this shit up!

16. It sucks but I can almost accept when prices go up OR quantity / quality goes down. What’s really pissing me off is seeing the prices of goods and services increasing AND the quality dropping at the same time.