Taco Bell: US fast food chain plans expansion to Switzerland

by itstrdt

8 comments
  1. I mean why not.
    If it’s good it will work if not they will fail 😉

  2. Mexican is by far my favorite. Never tried Taco Bell though. I will give it a try, not expecting too much. In zürich we have la taqueria, let’s see how it compares to that

  3. About 20 years ago they tried to run PizzaHut in Zürich. It didn’t last long. Nobody wants a piece of sponge with a sprinkle of cheese that they called a pizza 🙂

  4. Very nice! Let‘s hope a menu is not 30 bucks

  5. Not our strongest fast food chain to export.

    They’ll get eaten alive by Swiss consumers and Swiss culinary standards. But it might have a novelty factor at first. Europe doesn’t see much “Mexican” food, so people might be curious for a month.

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