Does anyone know the meaning of these eagle signs on the fields on the highway? I have seen several managed to get only a few pictures .
by Content-Tough7324
Does anyone know the meaning of these eagle signs on the fields on the highway? I have seen several managed to get only a few pictures .
by Content-Tough7324
3 comments
mattoni? uz neni …
These used to be adverts for Mattoni, a brand of mineral water. Some years ago, a law came into effect, banning all roadside advertising, so they just striped the branding and left it there.
They were “Mattoni” eagles. Huge custom billboards. However some time ago, laws prohibited advertisements near highways. Instead of taking it down, they’ve changed it to “artworks”, i.e. exploited the loophole in the law.
Since the eagle logo is so prominent, it serves its purpose well. Though they’ve adjusted/simplified the logo later on. And every year further from those changes (of logo and billboards to artworks), less and less people know what’s going on. 🙂