Facebook rejects ads promoting stories about climate change under policy on ‘sensitive’ topics

2 comments

1. It isn’t a sensitive topic. O&G is the only industry trying to make a controversy out of it.

2. >New Zealand appears to be the only jurisdiction where Meta specifically mentions “gas extraction” as a restricted topic of discussion. Other countries have different issues flagged – in Australia it is coal and the Great Barrier reef, in the EU fracking, in India it is air pollution and its damage to lives, while Taiwan names nuclear energy.

   >The website gives two example of phrases needing authorisation in New Zealand, again highlighting gas as one of them. “How can we better tackle climate change?” and “Gas exploration is ruining our community” are the two examples of words that will be flagged for review.

   >One thing all jurisdictions have in common is that ads for buying products escape the restrictions.

   >In New Zealand, the two examples of acceptable wording are: “Lower your energy bills! Buy our energy-saving refrigerator,” and “Take a look at our new 2020 electric car debuted at this week’s car show.”

   >”You can encourage consumption, it seems, but you can’t encourage or even really talk about reduction … and specifically reduction of gas, strangely,” Frankham said.

   Truly dystopian.