GF has bought fancy bathroom stuff. Elemis British Wilderness. What do we think "British Wilderness" smells like? As someone who grew up rural I'm guessing hedge porn and a burned out Mk 2 Astra, at least that's what I remember. What do you reckon?

by iamzegatron

26 comments

  1. Correct me if I’m wrong, but by the proper definition of wilderness, there aren’t many parts of the UK that would qualify. The North of Scotland has some quite big swathes with no civilization, but as a whole we’re quite a densely populated country and we really don’t have much wilderness at all that hasn’t been developed at least partially

  5. Tell you GF to be more ambitious – Cleopatra used to go for asses’ milk bath. Plenty of British asses about …

  6. I am an early years practitioner, and I was given a bag of Elemis anti-aging products for Christmas by the parents of a child I work with.

    I desperately wanted to say that I didn’t need anti-aging products until I began working with your child. I’m sure they meant well, but damn…

  7. Just makes me think of when farmers fertilise their land with manure and you smell it for the next 24 hours.

  11. My friends drinking vodka out of the bottle, down the field in 1999 while we wore blue eye shadow and Le Coq sportif jackets and the boys had curtain hair styles .

  14. Elemis is the stuff knocking around in my cupboard from leftover tiny bottles from hotels – I didn’t realise it was something people bought!

  16. Sure British Wilderness is nice. I myself prefer the Reading Estates scent

  18. Ah, takes me back. Rolling down a railway embankment with my trousers half down, getting covered in nettle stings, white trying to take a drunken piss. I can smell it now.

  21. It was the only outdoorsy traditional marketing phrase available that hadn’t been trademarked apart from ‘English Cowpat Balm’ and ‘Rusting Tractor Cleansing Oil’.

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