Levelling up phrase to be erased, says minister

7 comments

1. Are we still eating out to help out? My wife likes that one.

2. Did we level up enough to evolve to a decent government so now we don’t need it?

3. Shortly after his interview, Angela Rayner, now head of the rebranded department, confirmed the change in a social media post saying: **”No more gimmicks and slogans**, but the hard yards of governing in the national interest.

   I guess “Change” and “The party of fiscal responsibility” are getting binned too.

4. This is another thing abolished but not replaced by much.

5. Levelling up was always a bullshit gimmick phrase that meant next to nothing other than unspecified undifferentiated “stuff gets better I guess”. Removing it is just tidying up the language.

6. Good. It was just a chew toy the Tories threw to the public to keep them occupied for a while. There was never any real intention to “level up” anything, except a few Tory bank accounts.

7. I could never take the phrase seriously to be honest, as it was coined by Boris Johnson and it always sounded by hollow.