How sustainable diaper brand Kudos is taking on industry giants — with a Target rollout

3 comments

1. Throughout modern history, parents have only had one real option when it comes to disposable diapers: plastic.

   The single-use products are typically made with fossil fuels like petroleum and can take hundreds of years to break down, making them the third-largest consumer item in U.S. landfills, according to the Environmental Protection Agency. 

   Plus, they’re not as breathable as other materials, which could make incidents like diaper rashes more common. 

   Still, plastic diapers from mega brands like [Procter & Gamble](https://www.cnbc.com/quotes/PG/)-owned Pampers and [Kimberly-Clark](https://www.cnbc.com/quotes/KMB/)-owned Huggies continue to dominate the market. Amrita Saigal, founder and CEO of Kudos, is looking to change that. 

   The Massachusetts Institute of Technology graduate, mechanical engineer and [“Shark Tank” alum](https://www.cnbc.com/2023/01/10/shark-tank-amrita-saigal-kudos-founder-lands-deal-for-diapers.html) developed a sustainable diaper that uses some plastic, but is 100% lined with cotton and incorporates other degradable materials like sugarcane and trees, she tells CNBC. 

   Later this month, it’ll be the first diaper of its kind to land in retail stores when it launches in approximately 375 [Target](https://www.cnbc.com/quotes/TGT/) locations nationwide. 

   Read more: [https://www.cnbc.com/2024/08/04/kudos-sustainable-diapers-target-stores.html](https://www.cnbc.com/2024/08/04/kudos-sustainable-diapers-target-stores.html)

2. Haha that’s wild

3. Given how much we’re learning about the harms of plastics and PFAs and especially how they can disrupt growing children this is great to see.