X, Owned by Elon Musk, Brings Antitrust Suit Accusing Advertisers of a Boycott

https://www.nytimes.com/2024/08/06/technology/x-antitrust-suit-advertisers-elon-musk.html

by ClutchReverie

16 comments

  1. More on this subject from other reputable sources:

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    – Business Insider (B-): [Elon Musk’s X has lost tons of advertisers. The solution: sue them. ](https://www.businessinsider.com/elon-musk-x-lawsuit-advertisers-boycott-antitrust-2024-8)
    – Financial Times (A-): [Musk’s X sues brands and trade group over advertising boycott](https://www.ft.com/content/53ae2784-2bb4-4b23-9958-cae10c28edba)
    – Associated Press (C+): [Elon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover](https://apnews.com/article/x-sues-advertisers-unilever-cvs-mars-orsted-673d1ae88e9fb0ca5b170d238739453e)
    – Forbes (C+): [X Sues Advertisers Over Alleged Twitter Boycott](https://www.forbes.com/sites/brianbushard/2024/08/06/x-sues-advertisers-over-alleged-twitter-boycott/)

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  2. This is stupid, isn’t it a free market where companies can decide which avenues to advertise through?

  3. I feel like any day now, Elon Musk is going to personally sue me for not buying a Tesla when I got my new car.

  4. When I was working for a fortune 100, one rule was to not associate my employer with controversial politics. We weren’t blue or red, we liked everyone’s money. There is a bit of a fiduciary duty to the shareholders in that respect.

    So, I see Musk damaging his shareholders by associating his companies with divisive politics. If that had been me at my employer, I would have been fired.

  6. If you all recall, this is the same Elon that told advertisers that were leaving his platform to “go fuck themselves” and that “You think you can ‘blackmail’ me with money?”

    The fact he thinks he is so entitled to their business is wild.

  7. Imagine thinking you can force advertisers to advertise on your platform.

  8. As a user, I’ve also stopped using it.

    Am I liable for not liking his product?

  9. Ohhhh look who doesn’t like the hard invisible back hand of the “free” market when it slaps them upside the head.

  10. This reminds me of when my 5yo son couldn’t understand why other kids didn’t want to play with him even though he threatened to hit them with a stick if they didn’t…

  12. I must be dumb, but aren’t people allowed to spend their money where they want to!? Including corporations? If they don’t want to spend their money on Twitter er I mean X that’s their right?

  13. Am I being stupid or is this really dumb? Isn’t it like McDonald’s sueing their customers for not eating McDonalds 😂? Or am I missing something? 

     One thing I do know it’s not going to attract many new advertisers, as they’ll be worried if they leave in future they’ll get sued 😂

    What’s next? Sueing people for deleting their twitter/x accounts 😂

  14. Weird that the self appointed Guardian of Freedom of Speech didn’t read enough of the first amendment to spot the Freedom of Association that’s part of it, isn’t it?

  15. 1) Buy a highly successful social media platform because the fact-checkers always make you look bad. 2) Fire most of the team that runs it, the rest quit because of your lack of ethics. 3) Site becomes filled with Nazi propaganda and child pornography; meanwhile censorship of political speech reaches all time high for platform. 4) Users and advertisers alike flee your rotting digital hellscape. 5) … sue private companies for not putting their own brands at risk by advertising on your sinking ship?

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