Starbucks is so desperate for sales it’s pulling out the big guns—the pumpkin spice latte—earlier than ever before

https://fortune.com/2024/08/21/pumpkin-spice-latte-starbucks-sales/

by BikkaZz

12 comments

  1. “Starbucks Corp. is deploying one of the most potent weapons in its arsenal to bring customers back into stores: the pumpkin spice latte…

    Niccol will have to contend with inflation-weary consumers forgoing $6 iced lattes, escalating wait times and staffing changes that have angered once-loyal customers.”

  2. But have you tried the coffees and blends and lattes and frappes at your local mom and pop coffee shops? OMG! They are the best, plus instead of funneling millions of dollars to the top executives, board members, and their fund manager bros, you’re actually helping your neighbors, your community, your friends. We haven’t been to a Starbucks in forever.

    Do you want these types of people to take more wealth out of your community?

    [https://www.sec.gov/Archives/edgar/data/829224/000119312524200724/d848513d8k.htm](https://www.sec.gov/Archives/edgar/data/829224/000119312524200724/d848513d8k.htm)

    [https://www.sec.gov/Archives/edgar/data/829224/000112760224022519/xslF345X05/form4.xml](https://www.sec.gov/Archives/edgar/data/829224/000112760224022519/xslF345X05/form4.xml)

    Or do you want to help your community. That’s a really easy choice. The executives, board members, fund manager bros, and political buddies that represent them, not us have enough money now to last themselves and their heirs forever, and ever, and ever.

  3. Boomers spent years telling people to pick themselves up by the bootstraps and slip on Starbucks. Can’t wait for the article blaming millennials for Starbucks’ death spiral 🤣

  4. My already expensive grande iced caramel latte w/ caramel drizzle went from 6.90 to 7.30 at some point this last year, I cant do it anymore.

  6. I have never been to Starbucks. I have made my own coffee for 30 years. I never understood the appeal and I never could justify spending that much on a cup of freaking Joe .

  7. The new CEO is turning things around with his strategic vision.

    /s

  8. Please visit your local Chipotlebucks and support our poor new CEO, he has to commute so far for work 😥

  10. They should bring back Cordusio, and that older chicken sandwich that was removed back in 2019 

  12. Boycott Starbucks. Support local coffee shops only.

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