Supermarkets unveil new ‘dynamic pricing’ for in-demand food, but will only let you know at the checkout

Supermarkets unveil new ‘dynamic pricing’ for in-demand food, but will only let you know at the checkout



by marketrent

33 comments

  1. That felt so true it took me a good while to realise it’s satire

  2. Wouldn’t surprise me if that’s the future. Those prices are never getting cheaper, just more expensive. 

  3. I Understand its satire but If it doesn’t have a price on it I’m not buying it and if it differs at the till it gets left there, good luck putting it back on the shelf.

  4. Satire aside, Lidl already trialled LED price displays more than 6 months ago, so the ability to switch prices frequently is already a reality.

  5. This isn’t actually satire, US chains are getting digital shelf signage for this reason already.

  6. Just wait until they dynamic price your wages… basically it’ll be uber.

  7. To be unfair, shops already do this. The number of times the till charges the wrong price or accidentally and totally not intentionally misses the bogof or whatever is surprising not surprising.

  8. If it doesn’t have the price on the shelf I’m not buying it. If it’s too expensive I can go elsewhere.

  9. I fully admit, this is the NewsThump that fooled me.

    I would not put it past the retail industry to pull a stunt like this.

  10. I dont recognise satire anymore because its too close to reality to be satire anymore

  11. I won’t be buying it if it hasn’t got a price on it simple as that really

  12. Reminds me of peak pandemic days when hand-gel was £20

  14. This may be satire but Deliveroo genuinely emailed me last night to say they’re introducing dynamic fees… Obviously saw the Oasis fiasco and thought £££££

  15. Have they clarified how this will affect my Nectar points ?

  16. You know it’s a shit show when you do read the headline and think it’s genuine.

    Wouldn’t surprise me at all if “think tanks” haven’t already considered this.

    Personally when I go shopping if I have to ask the price of an item on the shelf I’m not buying it, tell me the price up front or get to fuck.

  17. I know it’s meant to be satire.

    The boss in Sainsbury’s or one of these already floated the idea around, though. Month ago.

  18. I hope they have a skip by the checkouts. If the price changes when I purchase, it’s getting left on the til.

  19. When I first saw this I was about to be so mad.

    This would literally be a dystopian nightmare  

  20. Sounds like a conservative’s idea of utopia. Are we sure it’s not real?

  21. I know this is satire, but they would probably do this if they could get away with it.

  22. They already do this. Don’t volunteer personal information and buying habit telemetry via “rewards” schemes? Then you pay more.

  23. Newsthump is to satire what Raygun is to breakdancing.

  24. Ik it’s satire but low key I would screw the system by putting lots of things in my cart and then not completing the purchase at checkout, leaving the system with a ton of unsold and refused items due to cost.

  25. >given it appears to be really easy and perfectly legal to completely rip people off.

    Not sure whether to laugh or cry at this part

  26. The day this happens is the day I become a shoplifter (in Minecraft)

  27. It’s only “dynamic pricing” if the price of an item also drops when it’s not in demand. Otherwise it’s just sparkling gouging.

    Oh, these gig tickets are subject to dynamic pricing are they? So you’re going to drop the price of no-one is hyped to go? No? Thought not.

    All of these fuckers are trying to normalise price gouging by simply giving it a different name.

  28. So basically the experience of shopping in an American supermarket lol

  29. I know the article is satire but I did read that some US states are looking to permit this in supermarkets…

    …in the UK it would never get past the CMA or ASA.

  30. Imagine if they actually tried it – just leave your trolley/basket at the till and walk off. Walk back round, rinse/repeat, when bored. Utterly bork the system so something like a tin of pilchards shoots up in price to £50.00 a tin as they get scanned … but there’s zero sales as everyone just walks off.

     

    You know some Exec somewhere is wetting his dystopian regime underwear at the concept of this though. Charging more for alcohol on a Friday night after 5pm etc.

  31. Satie aside, Tesco already does a form of this with their BS “Clubcard Prices”. I’ve seen certain breads and protein bars increase their price by 50p, week vs week. The “discount” is often an illusion.

  32. OK this is satire but here goes

    Customer “The item was price at 76p on the shelf”

    Checkout person “The person in front of you also bought one so with dynamic pricing the price is now £2.99”

  33. ‘It’s the free market!’ they added…

    If there is money in shortages then there will always be shortages. Dynamic-pricing is thus as far away from a competitive free-market that serves the public as it’s possible to get.

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