‘Beetlejuice Beetlejuice’ Unleashing $90M-$95M Opening – Friday Midday Box Office Update

https://deadline.com/2024/09/box-office-beetlejuice-beetlejuice-1236079763/

9 comments

  1. Warner Bros.’ Beetlejuice Beetlejuice is eyeing a $38M first day at this point in time, which includes previews, on its way to a $90M-$95M opening. There is a path to $40M-plus today and $100M-plus for the weekend, however, that all hinges on the continued momentum of walk-up business.

    The only movie to deliver a first day north of $40M, and an opening between $90M-$99M is 2017’s The Fate of the Furious which posted a first day of $45.6M and 3-day of $98.7M.

    As solid as last night’s previews were for the Michael Keaton-Jenna Ortega-Winona Ryder-Catherine O’Hara movie, the first night of NFL football with the Kansas City Chiefs win and the whole Taylor Swift appearance of it all certainly kept cash out of Warner coffers, but the anticipation is that ground will be recovered.

    Anything north of $91M and less than $123.4M makes Beetlejuice Beetlejuice the second highest opening for September, still worth Warners bragging about. The Tim Burton directed sequel is booked in 4,575 venues. Note there are few female skewing PG-13 franchise sequels to comp to for the month of September, however, the latest figures are reminiscent of Disney’s live-action feature take of another 1980s feature, The Little Mermaid from last year (Friday was $38.1M, 3-day was $95.5M).

    Second place got to Disney/Marvel’s seventh weekend of Deadpool & Wolverine with $1.8M today, $6.7M for the weekend, -57%, at 1,800 for a running total of $613.5M.

    Showbiz Direct’s Reagan, which finished the week with $13.3M, third among the competition, but was No. 1 yesterday with $845K, is eyeing $1.35M in its second Friday for a $4.7M second frame, -39% for a ten-day of $18M.

    20th Century Studios’ Alien: Romulus at 2,560 is eyeing a fourth Friday of $1.1M, fourth weekend of $4M, -57%, in fourth for a running total of $97.2M. The movie is currently the second highest grossing in the Ridley Scott produced franchise stateside after Prometheus ($126.4M).

    Sony’s It Ends With Us booked at 2,850 sites has a fifth Friday of $1.1M as well, 3-day of $3.7M and running total by Sunday of $141.3M.

    A24’s horror movie The Front Room, which is 48% Rotten with Rotten Tomatoes critics, is fizzling with $500K at 2,095 venues for an estimated $1.15M opening weekend. Yikes.

  2. I saw it tonight. I loved it. Very classic Tim Burton with great jokes and music.

  5. It’s the first movie I’ve seen in theaters in a long while and not regretted not waiting to stream it.

  6. My girlfriend and I saw it Thursday night and absolutely loved it. The theater was pretty packed, which was good to see, and actually had the audience audibly laughing multiple times. It’s a very fun movie, Michael Keaton, Winona Ryder and Jenna Ortega did great but honestly Catherine O’Hara steals a lot of the scenes she’s in, she was hilarious. I can’t recommend this enough if you like the first move, also the score by Danny Elfman was great.

  9. Saw it last night, another legacy sequel that really doesn’t justify its own existence and cannot reignite the spark the original had. It seems more like a feature length episode of the cartoon. Lots happening with no plot of substance to be found. I say this as someone who puts the original in my top 20 movies of all time.

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