Tens of thousands of people refused to work in protest against unequal pay and gender-based violence (Picture: AP Photo/Arni Torfason)
It was eerily quiet on the suburban streets of Iceland on October 24, 2023.
Schools werenât open, swimming pools closed and several banks shut early. That was because the majority of Icelandâs women were not at work or looking after children; they were gathered in downtown ReykjavĂk and other cities and towns across the country.Â
The 100,000-strong group, made up of women and non-binary people, had taken part in kvennafrĂ [Womenâs Day Off in English].
What is Womenâs Day Off?
Womenâs Day Off, known as kvennafrĂ is the day that the women of Iceland staged a protest to put an end to unequal pay and gender-based violence. They refused to work, cook and look after children for a day.
In the morning, all-male news teams had announced shutdowns across the country with buses delayed, hospitals understaffed and hotel rooms uncleaned.
By afternoon, a huge group gathered on ArnarhĂłll, a hill in ReykjavĂk city centre, to wave signs and sing feminist songs such as âĂfram Stelpur (Onward Girls.) The song includes lyrics which translate to:Â
âNow women mass together and carry signs of freedom; the time has come, letâs all stand hand in hand and firmly stand our ground. Even though many want to go backwards and others stand in place; we will never accept that.â
Why are women in Iceland protesting?
Finnborg (right, with sign) at the 2023 Womenâs Day Off (Picture:Finnborg Salome SteinĂŸĂłrsdĂłttir)
On the day of the protest, gender studies researcher Dr. Finnborg Salome SteinĂŸĂłrsdĂłttir stood nervously outside the University of Iceland. She had posted in Facebook groups and sent out emails about the event to her colleagues. Yet, the mum-of-one was paranoid no-one would heed her call.
Finnborg, 39, tells Metro: âI thought âthis could be embarrassing, what if no-one turns up and Iâm there alone?.â But then more and more people started to arrive. We had 1,000 people alone from the university in the end. I remember taking a photo as we walked towards downtown ReykjavĂk â we took up the entire street! There was a sense of solidarity in the air.â
Women on average earned 21% less than men in 2022, according to Statistics Iceland, and a third worked part time due to childcare commitments. Meanwhile, 40% had experienced gender-based assault or harassment. The group of protesters wanted to take aim at both these key issues.
A huge group gathered on the grassy ArnarhĂłll hill armed with signs and banners (Picture: AP)
The group also wanted to tackle the wider undervaluation of womenâs jobs; such as the gender segregation between traditional âfemaleâ jobs like care and education compare to âmaleâ jobs and expectations in finance and business.
Prime Minister KatrĂn JakobsdĂłttir was among those who refused to work for the day as well as Icelandâs First Lady Eliza Reid.Â
Finnborg carried a sign which read âactions immediatelyâ in Icelandic. Slogans such as âKallarðu ĂŸetta jafnrĂ©tti?â [You call this equality?] were emblazoned on the placards held by others around her.
As the protestors marched around Tjörnin lake and made the streets of ReykjavĂk their own; they walked in the footsteps of revolutionaries; after the first monumental Womenâs Day Off in 1975.
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What happened in Iceland in 1975?
Women in Iceland could vote, get an education and run for public office by the 1970s. But they were still hugely underrepresented in the Parliament, only making up 0-5% of politicians. As a result, a movement called the âRed Stockingsâ entered society in 1970.
Along with similar groups, the Red Stockings decided to organise âsomething amazingâ for the United Nations âWomenâs Yearâ in 1975. Women would down tools and stop working in a bid to get men to listen to their concerns. They named the protest âWomenâs Day Offâ instead of âWomenâs Strikeâ to not risk women being fired by employers. Stickers with âWomenâs Day Offâ were printed and appeared on clothing, handbags, walls and windows, as thousands of women put Friday October 24, 1975 in their diary.Â
They included KristĂn ĂstgeirsdĂłttir, a 22-year-old history student at the University of Iceland. Sheâd been brought up in Vestmannaeyjar, a fishing community in Iceland, by her nurse mother and writer father.Â
âIt was like a wave,â KristĂn tells Metro. âWomen would ask each other âare you going?â at work or on the street. The word spread. On the day, around 2pm, we started streaming down the streets to this meeting. To see all those women, to feel the energy, it was fantastic.â
The reasons which spurred the very first Womenâs Day Off protest back in 1975 (Picture: Kvennasögusafn â Womenâs History Archives)
KristĂn, 24, in 1975 and (right) on stage at the Womenâs Day Off in 2023 (Pictures: KristĂn ĂstgeirsdĂłttir)
Women gave speeches and sang songs as the day passed and, at one point, a brass band performed the theme tune to âShoulder to Shoulderâ, a BBC series about the Suffragette movement which had been popular in Iceland. It was estimated that 90% â 30,000 â of the nationâs women had taken part in the demonstration.Â
Meanwhile, men took children to work or remained home to care for them. According to local reports, foods like BjĂșga â a smoked sausage which doesnât require cooking â ran out in many supermarkets. Radio presenters called households in rural towns and villages to ask if women were taking part in the protest and â for the most part â had the phone answered by men who confirmed this was the case. Fish factories were forced to close since so many of the workers were female and telephone switchboards were unmanned.
The Womenâs Day Off was referred to as âlong Fridayâ by some fathers.
Did the Womenâs Day Off change anything?
The 1975 march galvanised a generation of women in Iceland.
By 1983, women gained 15% of parliamentary seats compared to just 5% a decade before. VigdĂs FinnbogadĂłttir came to power in Iceland in 1980, becoming the worldâs first democratically elected female president.Â
At the time, Kristin was a journalist at a radical left-wing newspaper. She recalls from this time: âSeeing and hearing the discussion around FinnbogadĂłttir â she was divorced, she had adopted a child, she had had cancer â made me so angry.
âSome men thought it was impossible for a woman like that to be in power. But she did win and that was fantastic, it meant a lot for the next generation of women to see a woman in this top position.â
VigdĂs FinnbogadĂłttir made history in 1980 when she became the worldâs first woman to be democratically elected president (Picture: Pressens Bild/AFP/Getty Images)
FinnbogadĂłttir was president until 1996; both Finnborg and Valgerður grew up with her in power. Further history was made in 2009 with the election of JĂłhanna SigurðardĂłttir as Prime Minister of Iceland â and the worldâs first openly gay PM.
Meanwhile, Womenâs Day Off protests continued, albeit on a smaller scale.
In 2010 for example, many women packed their bags and left work at 2:25pm. This was to highlight the gender pay gap and how the time they essentially stopped getting paid compared with menâs earnings. Similarly, in 2016, Icelandic women left work at 2.38 p.m., and in 2018, women left work at 2:55 p.m.
âA convention of clout chasersâ
Iceland has been ranked as the worldâs most gender-equal country 14 years in a row by the World Economic Forum (Credits: Shutterstock / Petur Asgeirsson)
Without todayâs social media or rolling news, coverage of the 1975 march may have been confined to local newspapers. But due to one very fishy situation, that was not the case.
In 1975, Britain and Iceland were embroiled in the third âCod War,â a bitter feud over fishing rights. Journalists from Britain had been in ReykjavĂk for a crunch meeting on October 15 and several decided to stay on and cover the Womenâs Day Off march.
âIcemaidens give their men the freezeâ and âChaos reigns as Icelandâs women go on strikeâ were among the headlines in the British press. On October 24, 1975, the Coventry Evening Telegraph reported âmen, who initially treated the strike as a joke, began to take the point.â
In Iceland, there was a divide in coverage based on the politics of each paper, Valgerður PĂĄlmadĂłttir â an academic at the University of Iceland â explains. The daughter of a history teacher father and a gender studies university lecturer mother, there were plenty of conversations about feminism around her dinner table growing up in Reykjavik.
Valgerður has researched the history of movements like the Womenâs Day Off protest (Picture: Valgerður PĂĄlmadĂłttir)
There was a sense of âbelittlementâ in some coverage of the 1975 march, Valgerðurâs research of the gender movement has found.
âNewspapers with connections to the political left tended to present the eventâs significance in political terms as a serious womenâs and class struggle,â Valgerður, 40, tells Metro. âThey also persisted in naming the action a âstrikeâ rather than the less confrontational âday off.â
âIn contrast, newspapers more associated with the political right focused on the joyous and festive atmosphere of the âday offâ as a celebration of women and highlighted the dignity of Icelandic women. This depoliticised the message. A third framing that was common in the Icelandic coverage â mostly in non-aligned newspapers â took a humorous perspective, sometimes including belittlement. But across the spectrum, the Womenâs Day Off was regularly framed as historic and unique, with a hint of national pride that Iceland had made world news.âÂ
Meanwhile, the story of the 2023 mass walk-out was covered by news outlets across the world, from the Guardian to CNN. The event had marked the first full-day womenâs strike in Iceland since 1975.
Comments like the above were left on news reports about the protests in Iceland (Picture: YouTube)
But a segment by WGN-TV, a news channel based in Chicago, Illinois, garnered a wave of negative responses on YouTube.Â
User @WillmobilePlus commented: âThe biggest convention of clout chasers on Earthâ while @johncross2516 added: âAll the women at rally, Heaven has come at last, the men can have some peace.â @mrbloxpie4221 wrote: âYouâre telling me these people refused to take CARE OF THEIR OWN CHILDREN JUST TO PROVE A POINT? Thatâs just horrible and the kids deserve better mothers.â
Finnborg sighs sadly in response. âMisogyny is not in our imagination, itâs visible in the comment section and reflect the society we are in,â she says.
Whatâs next?
Feminist Urður Bartels gives a speech at the 2023 Womenâs Day Off (Picture: AP)
While feminists in Iceland vow to keep fighting, plans are underway for a whole year of action in 2025 to mark 50 years since the 1975 kvennafrĂ.Â
But Finnborg is keen to stress that future events are seen as a âfightâ, not simply a âcelebration.â
She adds: âWe want to avoid the Womenâs Day Off becoming like a festival. In 2023, we had lots of politicians attend which had symbolic importance as these are the people who can change things. But some had very right-wing and harmful policies on public spending and migration, which is not good for women or marganilised people.â
âIt feels that the feminist struggle is much more robust,â Valgerður adds.
âIt is more mainstream and not concentrated on a few individuals but now a broad and diverse movement. Despite the fact that the gender wage gap and gender-based violence persists, we have also come far since the 1990s and early 2000s. There are, for example, many more ways to express oneself and oneâs gender identity today than 20 years ago.â
Women and non-binary people took part in the 2023 Womenâs Day Off with more events planned in 2025 (Picture: AP)
KristĂn has been a student, a journalist, a politician, an activist and an academic throughout her life. She is now 73 and part of the group which is organising 2025âs year of action. What keeps her fighting? What stops her from giving up?
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KristĂn pauses and takes a sip of tea out a Moomin mug [creator Tove Jansson is a feminist icon to many in Nordic nations] before answering.
âI was brought up with the belief that our role in society is to make it better,â she explains.
âIt is important we stay awake. We see how easy it can be for men to take rights away; we have seen that in Afghanistan, in Russia. We canât give up or forget the history of women and the history of feminism. If we learn from our history, we know what we are dealing with in our future.â
To read more about the Womenâs Day Off movement, click here.
Do you have a story youâd like to share? Get in touch by emailing Kirsten.Robertson@metro.co.ukÂ
Share your views in the comments below.
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