speaking of beer, when does this even taste good? i’m 25 and it still tastes bad to me so i just don’t drink. maybe i’m just a supertaster
Probably want it all as high rise flats.
Really hope Waltham Beer Mile survives. It’s fab!
I didn’t know this about wild card 😔
Sad… I used to get nice fancy craft beers all the time including Wild Card but now I feel like I can never justify it. Got some Lidl cans in my cupboard. Everyone’s just poor AF now.
That’s a massive shame about Wild Card, easily one of my favourite breweries. I wonder how this will impact their pub The Tavern On The Hill.
It’s no surprise that Wild Card went under as they made poor bland beer and were good at promoting themselves with Jeager Wise but piss poor at making beer. The two head investors were apparently not well liked in the local beer circles either as they were apparently arrogant and very much money men (a lot of breweries etc are financial workers that leave the industry for a passion project) That’s not good if other breweries communicate and cross sell their beer. I’ve heard that everyone likes Neck Stamper and they regularly pop up as guests despite being small. The owner wants to stay the same size from what I’ve heard.
Wild Card on the other hand were obviously trying to be a larger brand and get bought out or have more backing. Beaverton got that crown so other breweries might shut that were similarly gambling on larger expansions to a kind of Super Craft brewer.
Wildcard then started making bland sours that kind of broke their branding. Were they making bland traditional beer or bland overpriced sour beers? The wild brewing book undersold and was on sale very quickly and had absolutely no interesting information on wild brewing. A total none event for anyone that had done the slightest investigation and experimentation.
There are some great breweries with distinctive character though. Pillars should be fine as it specialises in lager, Exhale as it has distinctive beers, Pretty Decent as it has a loyal following and Signature although very traditional has marketing and big tap rooms to bolster it.
I imagine the Lockwood site would be taken over by a rival quite easily. I think it’s just a space rather than brewery anyway.
Now if we can have a decent sour brewery or traditional British beer to break the mold that might be nice. A few historic styles like dark or mild and people taking a chance away from American hops that start with A.
Does anyone local know how this might affect the Tavern on the Hill? Did Wild Card own them or just sell them beer?
Clearly it’s called the blackhorse beer mile.. it’s not a mile but let’s give it it’s accurate inaccurate name.
Wildcard wasn’t the best run of the breweries, not the best beer and never did a great job of promoting/running the venues. Which is a shame as they were genuinely formed here in the area.
But pretty decent, and signature are heaving at the weekend and hackney across the road is just a better set up
I think the issue around there is not specific to one particular brewery, there are just so many of them in a small area that there was always going to be some that lose out.
It’s also not always the best ones that win out either.
I can’t really back it up with any specifics but I always get a weird vibe around these breweries. They seem unique and independent but there’s a strange corporate feel to it all – like an imitation of something that should be accessible to all but is pretty much as expensive as central London and rammed with the same type of upper-middle class people with tons of kids running around
Sad as they were kind of the OG up Lockwood way – but we stopped going as the prices were just too much on their cans.
We’re very much Pretty Decent-ers now.
Locals discount like High Hill Tap, and like exale £4 Thursdays.
Wildcard didn’t really do anything similar (I don’t think?) so was never at the front of our minds
The Bermondsey Beer Mile lost Four Pure recently which is a massive shame as it was a great starting location
13 comments
speaking of beer, when does this even taste good? i’m 25 and it still tastes bad to me so i just don’t drink. maybe i’m just a supertaster
Probably want it all as high rise flats.
Really hope Waltham Beer Mile survives. It’s fab!
I didn’t know this about wild card 😔
Sad… I used to get nice fancy craft beers all the time including Wild Card but now I feel like I can never justify it. Got some Lidl cans in my cupboard. Everyone’s just poor AF now.
That’s a massive shame about Wild Card, easily one of my favourite breweries. I wonder how this will impact their pub The Tavern On The Hill.
It’s no surprise that Wild Card went under as they made poor bland beer and were good at promoting themselves with Jeager Wise but piss poor at making beer. The two head investors were apparently not well liked in the local beer circles either as they were apparently arrogant and very much money men (a lot of breweries etc are financial workers that leave the industry for a passion project) That’s not good if other breweries communicate and cross sell their beer. I’ve heard that everyone likes Neck Stamper and they regularly pop up as guests despite being small. The owner wants to stay the same size from what I’ve heard.
Wild Card on the other hand were obviously trying to be a larger brand and get bought out or have more backing. Beaverton got that crown so other breweries might shut that were similarly gambling on larger expansions to a kind of Super Craft brewer.
Wildcard then started making bland sours that kind of broke their branding. Were they making bland traditional beer or bland overpriced sour beers? The wild brewing book undersold and was on sale very quickly and had absolutely no interesting information on wild brewing. A total none event for anyone that had done the slightest investigation and experimentation.
There are some great breweries with distinctive character though. Pillars should be fine as it specialises in lager, Exhale as it has distinctive beers, Pretty Decent as it has a loyal following and Signature although very traditional has marketing and big tap rooms to bolster it.
I imagine the Lockwood site would be taken over by a rival quite easily. I think it’s just a space rather than brewery anyway.
Now if we can have a decent sour brewery or traditional British beer to break the mold that might be nice. A few historic styles like dark or mild and people taking a chance away from American hops that start with A.
Does anyone local know how this might affect the Tavern on the Hill? Did Wild Card own them or just sell them beer?
Clearly it’s called the blackhorse beer mile.. it’s not a mile but let’s give it it’s accurate inaccurate name.
Wildcard wasn’t the best run of the breweries, not the best beer and never did a great job of promoting/running the venues. Which is a shame as they were genuinely formed here in the area.
But pretty decent, and signature are heaving at the weekend and hackney across the road is just a better set up
I think the issue around there is not specific to one particular brewery, there are just so many of them in a small area that there was always going to be some that lose out.
It’s also not always the best ones that win out either.
I can’t really back it up with any specifics but I always get a weird vibe around these breweries. They seem unique and independent but there’s a strange corporate feel to it all – like an imitation of something that should be accessible to all but is pretty much as expensive as central London and rammed with the same type of upper-middle class people with tons of kids running around
Sad as they were kind of the OG up Lockwood way – but we stopped going as the prices were just too much on their cans.
We’re very much Pretty Decent-ers now.
Locals discount like High Hill Tap, and like exale £4 Thursdays.
Wildcard didn’t really do anything similar (I don’t think?) so was never at the front of our minds
The Bermondsey Beer Mile lost Four Pure recently which is a massive shame as it was a great starting location
Comments are closed.