Photo above – this probably is NOT the most expensive Jeep Wrangler in America. However, it’s the most expensive one I could find in 30 seconds. $97,695, including delivery and dealer installed options. Tax, title and tags extra.
If you’ve driven past your local Jeep car dealership recently, you may have noticed a loooong row of unsold Jeep Wrangler Unlimited Rubicons for sale, with windshield stickers that shout: “Up to $13,000 off!”
On a $97,695 vehicle, that puts it at about $85,000. Still out of reach? Don’t bother asking what the APR or monthly payments are. At 60 months, before finance charges, it’s $1,400 a month. Before interest.
Jeep’s CEO just laid off 1,100 workers. See link below. He also promised to resign at some point in 2026, because his strategy failed, and nobody wants $85,000 Jeeps let alone $97,000 ones. Geeze louise . . . do you think $97,000 jeeps are part of the reason people can’t afford to buy homes?
The UAW layoffs at Jeep are bad enough. The workers there were probably still celebrating last year’s strike, and new contract. What they won – “27% in base wage increases, cost-of-living adjustments, a shorter timeline to the top wage, rollover commitments for temporary/supplemental workers and a pathway for employees at battery plants to become unionized under the union's master agreement.”
Apparently, the UAW forgot to ask about layoffs.
I take no satisfaction in US autoworkers getting laid off because of ridiculously high sticker prices and Federal Reserve inflicted interest rate shock. But it’s not just Jeep. Nissan just announced they’re laying off 9,000 workers. “Globally”, no specific sites named yet. But there ARE 21,000 workers in the USA. Probably not all 9,000 cuts are coming to America, however. In related news, Nissan plans to release SIXTEEN new EV models. Which apparently will be assembled by robots, not unionized factory workers. And this week Nissan’s CEO took a 50% pay cut. He couldn’t resign – he’s only been on the job than 2 months. His predecessor resigned in September.
I’m just sayin’ . . .
Hello, $97,695 Jeep Wrangler. Meet 1,100 laid off assembly line workers.
byu/baltimore-aureole ineconomy
by baltimore-aureole
16 comments
Completely out of touch. It’s like he thought the same people who want Wranglers want Land Rovers.
No.
Stellantis shits out way too many vehicles relative to demand. Even during the chips shortage, I remember seeing full lots at their dealers, while Honda/Toyota inventory was slim.
who tf is spending $100K on a Jeep Wrangler? The car body frame rusts and rots away in 5 years due to the cheap steel that is imported from China to build the frames.. Price point for this truck should be no more then $35K
The new cosplay adventure-mobile is the Ford Bronco
I remember around 1997-2001 you could get a brand new Jeep Wrangler sport for like $15k.
You need cars so we are going to build only expensive ones!
The Chinese are dominating the EV market and US efforts to delay the day of reckoning won’t last forever.
Don’t care about laid off union workers anymore. Freedom!!!
I’ll never understand Jeep people. Jeep has always had a terrible reputation for quality and reliability. Now you’re paying a premium for that. Just divorced from reality.
Most patriotic car from the Netherlands.
I am in a non union shop near Toledo. I am pro union but this place pays my bills nicely without one.
The common mindset on our floor is that stellantis agreed to this deal knowing damn well they were gonna lay off half their workforce. They knew 50% of everyone striking would never see a dime.
Surprised it even made it off the assembly line without having to go into the mechanic
I agree with the overall sentiment of this post and that car prices are insane. But it’s worth mentioning that these are relatively rare limited production models aimed for car enthusiasts. 392 wranglers have held their value well. Still overpriced though
These are terrible cars. Horrible ride, awful fuel economy, and mediocre interior. I don’t understand why anyone would buy one. People that I know that own these tend to be on the lower side of the IQ scale.
I worked in that Gladiator paint facility part-time as an undergrad. It was honestly a great gig, but there were definitely weird dynamics. The paint line was shut down consistently and it felt there was minimal communication between departments. I was technically a contractor, so I wasn’t in the union, but it always felt like there were a lot of people (self included) doing verrrry little. Idk who they laid off but there’s a good chance at least some of these workers weren’t doing much.
I did the touristy thing of renting one in hawaii, driving it was the worst part of the vacation lol
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