Columbia Sportswear wants to raise prices on consumers instead of supporting American Businesses

https://www.washingtonpost.com/business/2024/10/30/companies-tariffs-trump-prices/

In response to tariffs planned by President-Elect Donal Trump to encourage American companies to support American manufacturing and American job creation, Timothy Boyle, chief executive of Columbia Sportswear, says “we’re just going to deal with it and we’ll just raise the prices. … It’s going to be very, very difficult to keep products affordable for Americans.”