This shows the power of branding. Apple is able to make higher profits with essentially identical technology due to the loyalty of their fan base.
I would only change the label on “ cost of sales “ which is really cost of goods or services sold, in this case manufacturing or building those goods and services.
What is the $0.27M of other income?
Its actually hilarious that people say grocery companies are price gouging with 2-3% margins while AAPL and MSFT skate by actually price gouging with zero people complaining.
Rare waterfall chart spotted
This is one of the few cases where I like this waterfall style graph. Its a nice clear path to follow and clearly shows the data.
very clean, cut, nice.
$31.4B in R&D feels really low for a company like Apple. But they have realized that small gradual changes to their product that has little to no competition within their install base gives them more money
Income tax is 31.7% unless I’m missing something. 29.75B on net profits of 93.7B.
Simple easy to read. Actually beautiful graphic that effectively accomplishes the goal of what it wants to convey. 👍 a rare thing in r/dataisbeautiful
~~Isn’t this chart a bit misleading, since Gross profit is supposed to contain net profit in it? Not sure why the Gross profit margin is pointing to the $210B since that’s the Cost of Revenue. Am I missing something here?~~
If the intention is to have an “upto arrow”, then a full length indicator from the end to the designated percentage marker would have been a better way to represent this. This one part is confusing, since at first I thought you are marking out the Cost of Sales as Gross profit margin.
Man, Apple makes enough in a year to be able to buy 1 Intel company.
Amazing what paying slave wages in other countries for mfg labor will get you these days.
![[OC] How Profitable is Apple](https://www.europesays.com/wp-content/uploads/2024/11/j8zbzyoy3b0e1-1920x1024.png)
13 comments
Source: Apple (https://www.apple.com/newsroom/pdfs/fy2024-q4/FY24_Q4_Consolidated_Financial_Statements.pdf)
Tool used: Canva
This shows the power of branding. Apple is able to make higher profits with essentially identical technology due to the loyalty of their fan base.
I would only change the label on “ cost of sales “ which is really cost of goods or services sold, in this case manufacturing or building those goods and services.
What is the $0.27M of other income?
Its actually hilarious that people say grocery companies are price gouging with 2-3% margins while AAPL and MSFT skate by actually price gouging with zero people complaining.
Rare waterfall chart spotted
This is one of the few cases where I like this waterfall style graph. Its a nice clear path to follow and clearly shows the data.
very clean, cut, nice.
$31.4B in R&D feels really low for a company like Apple. But they have realized that small gradual changes to their product that has little to no competition within their install base gives them more money
Income tax is 31.7% unless I’m missing something. 29.75B on net profits of 93.7B.
Simple easy to read. Actually beautiful graphic that effectively accomplishes the goal of what it wants to convey. 👍 a rare thing in r/dataisbeautiful
~~Isn’t this chart a bit misleading, since Gross profit is supposed to contain net profit in it? Not sure why the Gross profit margin is pointing to the $210B since that’s the Cost of Revenue. Am I missing something here?~~
If the intention is to have an “upto arrow”, then a full length indicator from the end to the designated percentage marker would have been a better way to represent this. This one part is confusing, since at first I thought you are marking out the Cost of Sales as Gross profit margin.
Man, Apple makes enough in a year to be able to buy 1 Intel company.
Amazing what paying slave wages in other countries for mfg labor will get you these days.
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