Needed some milk so popped in to Iceland and grabbed what I thought was a standard 4 pint… 273ml less and the same price as elsewhere, sneaky bastards

by Cspiby

48 comments

  1. Going metric – about time.

    Taking the ‘bonus’ – naughty

  2. It’s quite common in the lower end supermarkets, B&M, Home Bargains, Nisa, Premier etc have been doing this for quite some time.

    Of course it looks the same as 4pt to the untrained eye.

  3. dont know where that does 4 pints still anyway.

    its all 2L’s and has been for like 20 years

  4. Am I misremembering or was milk sold for a time around the later 90s/early Noughties in metric?

    I know most retailers sell milk in pints these days but I’d swear I used to be able to buy milk in metric units from the likes of Wiseman dairies such as a litre carton of whole milk.

  5. Leibniz did a similar thing with their biscuits – made a big thing about how it’s now all cardboard packaging, good for the planet etc. Left out that there are now 8 biscuits in a pack rather than 9. Same price though.

  7. Milk’s been sold in 3 litre, 2 litre, 1 litre and & 1 pint in Northern Ireland by all the supermarkets as long as I can remember, news to me that GB was still doing pints!

  8. Heavily influenced by the fact that 2 litres is less than 4 pints, no doubt.

  9. Corner shops near me started doing this about 20 years ago.

  10. I mean it *is* 2024, we started the conversion to metric in 1965.

  13. I’m more intrigued by the NHS healthy start. Is this a new thing?

  14. They can’t keep taking our Imperial away like this:(

  15. I’ve always just called them, the small, medium or big one

  16. Safe to say I’m furious by this. Never shopping here again!

  17. so its about 10% less product for the same price.

  18. Confused. I always get 2 litres of milk when I go to the shop. It has always said litres.

  19. I didn’t notice the name of the sub at first and was confused as to how Iceland the country wasn’t already using metric.

  20. Unfortunately Iceland are in NATO so there is not much we can do I’m afraid.

  21. Yeah but hold on what’s that about free milk on the side

  22. Cans have been 330 ml for agas, but other places like the US get 355

  23. >”use within 3 days **and** date indicated”

    Are they mad???

    Who throws away in-date milk after 3 days?

  26. Was so confused why they were importing British milk.

  27. I’m genuinely surprised the Daily Mail hasn’t run a story on this yet.

  30. Noticed this as well. Don’t know what the fuck is next lol

  32. I wish my supplier would use 2 litres instead of 4 pinters, would make it so much more straight forward when figuring out how much milk I’m actually going to need to make milk based stuff

  33. I have not even registered before that milk came in pints (not since the early 90s anyway), because I always look at how many litres a bottle or carton is.

    What sort of Shire Hobbiton thing is this about milk comes in pints? Its not the 20th century anymore.

  34. It’s a Crime!!!
    Don’t they know we voted for Blue Passports and our milk in measurements we can understand!!!

    Tell them Nanny!!?

    Jist Sayin ‘

  35. well, that’s it, I’m turning my British passport.

    My first thought was “but surely it’s always been by the litre in Reykjavik?”

  40. I somehow stumbled upon this thread and I was confused for a good 5 minutes thinking that the country of Iceland was selling British milk which made no damn sense 😭(I’m Dutch for context)

  41. On the plus size when will we start measuring dick length in metric… Can’t wait to hit double figures.

  42. Been buying Yeo valley organic free range for ages and only just noticed they were 2lt not 4 pint. I swear they shrinkflated but maybe I was just not being observant enough before 

  43. Bastards. It’s not the decrease that gets me: it’s the slyness.

  44. Im quite sure it has been like this for at least 20 years

  45. One of the benefits of the old measures is that shrinkflation is a lot harder to do, since produce, especially staple goods are mostly sold in landmark units. For example, all jam was once sold by the pound (or 454 grams if you prefer). Now if you type jam into your preferred supermarket website, you will see a few jams still sold in 1lb jars but some are now as low as 300 grams.

    That’s the problem, metric may be brilliant for all sorts of use cases, but people struggle to visualize it. There’s a reason why most Brits still measure their weight in stones/pounds and their height in feet/inches, 60 years after we introduced metric as the primary system of measurement that is taught in schools.

  46. Good, imperial measuements suck balls. I do not agree with it being the same price obvioulsy

  47. To save them money, greed and profit 🙁

    I get happy when I get a 4 pint milk instead of a 2L but sadly they’re all switching

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