Step into the store of this Icelandic luxury watch brand and you never know what or who you might see. Renowned for its timepieces, JS Watch Company has a host of devotees, many of whom have dropped by in person to meet the three generations of craftsmen here. From Ben Stiller to Gordon Ramsay, Quentin Tarantino to Nick Cave, its fans are many and discerning.
Since its founding in Reykjavik, JS Watch Co has established itself as Iceland’s premier watchmaker, blending timeless design with homeland heritage. Its 101 Collection is dedicated to Reykjavik’s old town centre, celebrating the company’s origins in elegant, perfectly sized dress watches.
Under the leadership of master watchmaker Gilbert O Gudjonsson, the family team meticulously assemble each watch. JS Watch Company offers exclusive, limited-edition collections, making each timepiece a collector’s item, with custom decorations, blue screws and rhodium-plated finishes, viewable through a sapphire crystal case back.
The result is something as tough as the Icelandic landscape and every bit as beautiful.
Visit jswatch.com to discover the collection, including limited-edition pieces