Wyndham Hotels & Resorts Expands in Greece with New Projects Set for 2025-2026

Sunday, November 24, 2024

Already operating 13 hotels across Athens, Thessaloniki, and other prime locations in Greece, Wyndham Hotels & Resorts is preparing to expand further. The global hospitality giant will add three new hotels in Piraeus, Halkidiki, and another location in Attica during 2025-2026.

Commitment to Greece as a Key Market

With a portfolio of 9,200 hotels spanning 95 countries, Wyndham sees Greece as a valuable destination for growth. The group aims to enhance its footprint in popular tourist hubs and regions with untapped potential, aligning with Greece’s robust tourism performance in recent years.

The company highlights Greece’s swift recovery from the pandemic, achieving notable figures in both revenue and visitor arrivals. International interest in Greece remains high, with expectations for continued growth supported by new, high-quality tourism investments.

Current Presence and Future Plans

Wyndham currently operates 13 properties in Greece, located in key destinations such as Athens, Thessaloniki, Halkidiki, Loutraki, Corfu, Rhodes, and Crete. These hotels cater to a broad range of travelers, from leisure to business, and contribute to the country’s hospitality infrastructure.

The group’s expansion plans reflect a strategic approach to strengthening its position in Greece while supporting the local tourism sector. By introducing new properties, Wyndham aims to attract a diverse mix of international visitors and foster long-term partnerships within the Greek market.

Wyndham Rewards and Global Reach

One of the standout aspects of Wyndham’s operations is its globally recognized rewards program, boasting approximately 112 million members. This figure significantly surpasses Greece’s annual tourist arrivals, which reached 36 million in 2023 and are expected to exceed 37 million this year.

Through its rewards program, members can redeem points at thousands of properties worldwide, solidifying Wyndham’s appeal among frequent travelers. The program has seen substantial growth, adding 15 million members in under two years.

Leveraging Innovation and Technology

Wyndham Hotels & Resorts emphasizes its commitment to innovation, having invested over $325 million in advanced technology over the past six years. This includes state-of-the-art property and revenue management systems, providing franchisees with tools to optimize hotel performance.

The company’s strong global presence and innovative approach position it as a key player in the hospitality industry. Wyndham continues to prioritize delivering value to property owners and guests while expanding its footprint in dynamic markets like Greece.

Supporting Greek Tourism Growth

As Greece continues to thrive as a leading tourist destination, Wyndham’s expansion underscores its dedication to contributing to the country’s tourism success. With strategic investments and a focus on sustainability, the group is well-positioned to play a pivotal role in shaping the future of Greek hospitality.