As far as I know advertising in Belgium does not permit false statements. So how do these bacteria make me happy?

7 comments
  1. Bacteria that ensure your bowels work properly. And properly working bowels make people happy.

    There is nothing wrong with this ad, don’t go looking for stuff that’s not there.

  2. Well, I’m not lovin’ McDonalds either, despite their insistence.

    Some terms like happiness are vague enough to be interpreted in multiple ways, so they don’t really fall under the claim of false advertisement. One could for example say that the drink is healthy, and healthy people are happier people. It’s not a great argument, but it is enough.

  3. lmgtfy

    > Lactobacillus casei strain Shirota (LcS), which is contained in the probiotic-fermented milk drink Yakult, has over 75 years’ history of safe consumption and proven health benefits, supported by extensive scientific research focused mainly on its reduction of functional and infectious gut diseases and its immune-modulating effect (13–16).

    > https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3813825/#:~:text=Lactobacillus%20casei%20strain%20Shirota%20(LcS)%2C%20which%20is%20contained%20in,gut%20diseases%20and%20its%20immune%2D

  4. Only misleading statements or false medical claims are prohibited. This doesn’t fit either bracket IMO. An average consumer is highly unlikely to interpret this as “this yoghurt = antidepressant”.

  5. That’s a statement that they might be able to prove. Run enough questionnaires and you’re bound to find a group that feels happier after using that stuff.

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