The holiday began in 2010 and has steadily picked up traction every year since.
Natalee Kafka makes a sale at the Small Business Saturday pop-up event held in Cellar 624.
FARGO, N.D. – In the excitement of Black Friday, it seems many think of the deals they can score from large retailers, and don’t pay as much attention to the locally owned businesses in their backyard.
Small Business Saturday seeks to rectify that situation – and it’s especially important to do so in economies such as this one.
“We know that in Fargo and in North Dakota, almost 99% of all businesses are small business,” says Aikta Marcoulier, the Regional Administrator for Region VIII in the U.S. Small Business Association.
Retailers in Fargo have largely jumped on the trend, as a quick scan of Facebook events lists various businesses holding some sort of special event for the day.
Brewhalla ran a promotion where anyone who bought anything there on SBS was given a voucher to enter their Super Mega Giveaway – a perk package valued at over $1500.
“Brewhalla has always been, at its core, supporting local and making Fargo into a much better community for everyone to come and enjoy, said Alex Deane, event coordinator for Brewhalla.
Marcoulier agrees, says that keeping your dollar local has great economic benefits, but that it’s really about supporting the community as a whole.
“Those small businesses are run by our family, our neighbor, our friend. They have families they need to support. This is their livelihood,” she said.