“So, any ideas on a new logo that won’t instantly make us a laughing stock?”
“Use big italic Comic Sans letters?”
“Perfect!”
“How about some gradient fill?”
“OH YESSSSS!!!!!!”
I mean that’s a fucking shite logo. First Jaguar now this. Whatever happened to the common sense approach of ‘Does this look good?’
It is a hilariously bad redesign tbf, don’t understand how it got out of the early phases.
Wonder how much money was exchanged for that re-design 😂
It looks like the logo of a rip off of an N64 that your well meaning man buys you for Christmas 1998
Oh, it can’t be that bad.
/checks
Oh nooooooooooooooooooooooooooo
It looks more suited for American football or something. It’s really not clear what it is. If I didn’t know I’d assume Guinness were launching an alcopop
Pretty sure that 2025 will be the last year it’s on BBC/ITV. Fully expect it to be on TNT, after that. Not like the BBC gives a shit about Union anymore (with the possible exception of BBC Wales and S4C).
Looks like a motorway services advert for erectile disfunction.
All it needed was a tag line “Are you ready for match day? “
I wonder if the last marketing man in the world with braces and a ponytail designed that ? Shocking. It’s just a Guiness advert.
Thanks, I hate this
Often when rebrands happen and people are upset by them, I’m the first to say ‘well people usually don’t like change, but it’s clear that plenty of work went into this and I like that part’ etc. So when I say this is terrible, I mean *terrible.* There is absolutely no connection to the brand’s design heritage. I don’t actually know what it’s going for – it doesn’t feel like it has anything to do with rugby. (Maybe they were looking at American football?) And I realise this is subjective but it’s just so ugly – the type, the colours, everything.
I read the headline and thought people were just overreacting and surely it can’t be that bad…
It really is!
i don’t understand i knew loads of people doing graphic design at uni
were they all this shit at it ?
or is this just nepotism, CEO’s nephew thinks he’s a graphic designer or somethin
HA HA HA clip art wankers
Was it made by AI?
Here come the “woke” angry mob, I honestly don’t care what the brand looks like the game is still the game. Catch a grip lol
Looks like it’s mirrored and flipped upside down
It’s nowhere near as bad as the RWC rebranding.
Looks shite. The old one was completely fine, stop messing with stuff that doesn’t need fixing.
Scrolled past it so many times
I honestly couldn’t find it. It’s so bland and blruguh.
I for one am excited for the launch of what I assume to be a 90s shock jock radio station
Its not the rebranding – its the design of the rebrand!
‘…extensive market research…’
🧐
This is what happens when amateurs use AI to design logos. What’s with the “mens” 6 nations. Surely it’s just the 6 nations and the ladies have their competition?
“extensive research and consultation with fans, target audience members, Unions and Federations, and international rugby players.”.
I think they are fibbing here.
I looked at that and immediately wanted a Mars Bar.
How much did they pay someone to use AI to generate a shite logo?
This is dreadful.
This all seems a bit storm in a teacup to me. It’s just a logo.
Until I read this story and googled the old logo, I couldn’t even remember what it looked like.
So long as the rugby on the pitch is as good as it’s always been I really don’t care about some logo.
It’s not the best, to be fair it looks quite awful actually and I’m not much of a rugby fan so I don’t have much of an emotional tie into this.
It’s not the worst rebranding of the last month though, Jaguar have that under their belt easily. This does look unbelievably unprofessional to me for some reason though so I can see why it’s got a negative reaction!
33 comments
“So, any ideas on a new logo that won’t instantly make us a laughing stock?”
“Use big italic Comic Sans letters?”
“Perfect!”
“How about some gradient fill?”
“OH YESSSSS!!!!!!”
I mean that’s a fucking shite logo. First Jaguar now this. Whatever happened to the common sense approach of ‘Does this look good?’
It is a hilariously bad redesign tbf, don’t understand how it got out of the early phases.
Wonder how much money was exchanged for that re-design 😂
It looks like the logo of a rip off of an N64 that your well meaning man buys you for Christmas 1998
Oh, it can’t be that bad.
/checks
Oh nooooooooooooooooooooooooooo
It looks more suited for American football or something. It’s really not clear what it is. If I didn’t know I’d assume Guinness were launching an alcopop
Pretty sure that 2025 will be the last year it’s on BBC/ITV. Fully expect it to be on TNT, after that. Not like the BBC gives a shit about Union anymore (with the possible exception of BBC Wales and S4C).
Looks like a motorway services advert for erectile disfunction.
All it needed was a tag line “Are you ready for match day? “
I wonder if the last marketing man in the world with braces and a ponytail designed that ? Shocking. It’s just a Guiness advert.
Thanks, I hate this
Often when rebrands happen and people are upset by them, I’m the first to say ‘well people usually don’t like change, but it’s clear that plenty of work went into this and I like that part’ etc. So when I say this is terrible, I mean *terrible.* There is absolutely no connection to the brand’s design heritage. I don’t actually know what it’s going for – it doesn’t feel like it has anything to do with rugby. (Maybe they were looking at American football?) And I realise this is subjective but it’s just so ugly – the type, the colours, everything.
I read the headline and thought people were just overreacting and surely it can’t be that bad…
It really is!
i don’t understand i knew loads of people doing graphic design at uni
were they all this shit at it ?
or is this just nepotism, CEO’s nephew thinks he’s a graphic designer or somethin
HA HA HA clip art wankers
Was it made by AI?
Here come the “woke” angry mob, I honestly don’t care what the brand looks like the game is still the game. Catch a grip lol
Looks like it’s mirrored and flipped upside down
It’s nowhere near as bad as the RWC rebranding.
Looks shite. The old one was completely fine, stop messing with stuff that doesn’t need fixing.
Scrolled past it so many times
I honestly couldn’t find it. It’s so bland and blruguh.
I for one am excited for the launch of what I assume to be a 90s shock jock radio station
Its not the rebranding – its the design of the rebrand!
‘…extensive market research…’
🧐
This is what happens when amateurs use AI to design logos. What’s with the “mens” 6 nations. Surely it’s just the 6 nations and the ladies have their competition?
“extensive research and consultation with fans, target audience members, Unions and Federations, and international rugby players.”.
I think they are fibbing here.
I looked at that and immediately wanted a Mars Bar.
How much did they pay someone to use AI to generate a shite logo?
This is dreadful.
This all seems a bit storm in a teacup to me. It’s just a logo.
Until I read this story and googled the old logo, I couldn’t even remember what it looked like.
So long as the rugby on the pitch is as good as it’s always been I really don’t care about some logo.
It’s not the best, to be fair it looks quite awful actually and I’m not much of a rugby fan so I don’t have much of an emotional tie into this.
It’s not the worst rebranding of the last month though, Jaguar have that under their belt easily. This does look unbelievably unprofessional to me for some reason though so I can see why it’s got a negative reaction!
It makes me want a Mars bar.
Man, I’ll redesign that logo for free
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