Jeremy Clarkson criticised over price of steak and ‘half a carrot’ in his pub

38 comments

1. I feel like Clarkson is a character in society that will be criticised no matter what he does. It’s his own local, organic, farm reared produce for £28.

2. £28 for reared fillet steak with fresh carrots, mash and local black cabbage.

3. > “For those sating its a good value- half a carrot, a potato and a green leaf costs probably about 50p max. The steak is home raised, much cheaper than if ordered in. The cost of this dish is about £4-5max, the rest is business costs (a few quid) and profit,” added a fourth.

   I’m no Clarkson fan but there is a lot of economic information missing from this. It is in an extremely wealthy area, presumably it isn’t a restaurant flooded with bookings so each meal will need to cover more of the indirect costs of the business, people are paying more for the Clarkson brand, and of course he, or his business manager, will be charging whatever they think will maximise profit.

   It is a non-issue, if people don’t think it is worth it then they can just go to a harvester or something.

4. upmarket restaurant sells food for upmarket prices more at 8

5. Well we know he does have very strong feelings about steaks

6. That looks like a reasonable amount as long as it’s fresh, local and top quality. Most decent restaurants are charging 25 for a fillet steak.

7. Criticised by Instagram comments no less!

   £28 for a fillet steak with sides is pretty decent, especially given all the provenience of the ingredients he’s working hard to push.

   I presume those commenting on Instagram find Hungry Horse too upmarket.

   At least this time they’ve balanced it out with

   > “Why the issue with £28? That’s about the going rate for a Fillet Steak in any restaurant,” pointed out one person.
   >
   > “For all those questioning the price a pub near us are selling local fillet steak at £45/portion! £28 looks a bargain!” agreed another

8. Well I imagine a large anmount of the demographic that frequent his pub are probably used to weatherspoons prices

9. I think that’s pretty much the going rate for steak in a restaurant no?

10. I’ve not seen fillet of beef on a menu for less than £30 for years. That actually sounds very reasonable.

11. As others say the price doesn’t seem too bad to me?

    I was expecting something like 50 quid based on the headline.

12. Burger, fries and milkshake cost over £23 at Five Guys. At this point people are just whinging about Clarkson because people like to whinge.

13. ohh for the times before random social media comments were apparently news

14. Journalists writing these articles based on comments under social media posts is genuinely painful to read.

15. These days it isn’t an insane price. It only feels insane because as usual wages haven’t kept up. This is one of those times where Jeremy isn’t wrong. There’s plenty to criticise about the man, this isn’t it.

    12 years ago I used to buy a large mixed grill for £12 at the pub 😭

16. His business wouldn’t charge it if people won’t pay it.

    Supply, demand and branding.

    Good on him.

17. It’s not even that expensive, it’s not cheap also, but still. Get a grip. This is not news worthy. Next story – Off license sells bottle of Coke for £2?

18. £5.50 for a pint  
    £19 for a hotpot  
    £28 for a steak

    In a fairly expensive part of the country, at a place with a bit of a USP, sounds kind of…reasonable.

19. Food has always been insanely cheap in this country compared to other nations. So when people discover what it actually costs to produce food, prepare it, and serve it properly, they are shocked at how expensive it is.

    He isn’t opening a McDonald’s where there is cheap, processed and low quality meat for sale. He’s growing his own food and opened a pub where he intends to make a profit. I don’t like the guy, but that is entirely reasonable. 

    Plus, have you seen the price of food in cafes and restaurants? My local cafe is now selling a full English and two cups of tea for £18.

20. Love him or hate him, I couldn’t care less.

    Personally I love him, he’s entertained me for many years, and still is. But, sorry Jezza, his prices are too high, unacceptably high. Been to the pub and his farm shop a few times and it’s way too expensive.

    He’s taken it too far, no need to charge as much as he does

21. It’s a non-story. Restaurants can charge whatever they like and diners can choose to eat wherever they like. I’ve paid more than that for a single non-alcoholic drink in a restaurant before.

22. “The cost of this dish is £4-£5 max” – What fucking planet do some of these people live on?

23. £28, i don’t know why an article is even being written as if that’s a high price.

    It’s fairly standard if you go to a country pub now for a stake, let alone one that tells you where it came from or has a celebrity status.

    If anything it’s a low price.

    The half a carrot thing has become common too, even had it with my Sunday roast this week, I do wish they would be more generous, carrots cost almost nothing.

24. It’s about 4x the cost of a Big Mac meal or 2-3x a steak at Spoons, for actual proper quality food.

    Or just over 2 hours at minimum wage.

    I think people are just out of touch with the cost of, well, things. A Freddo ain’t 10p any more Dorothy.

25. People are so used to eating cheap meat they don’t know what actually really good quality meat costs. It ain’t cheap, but that’s another issue.

26. Ahh come on guys, there’s plenty of reasons why he’s a legitimately a cunt, this isn’t one of them.

27. Just don’t go? It is obviously not Wetherspoons, it is going to cost a lot.

28. Slightly pricey, but not outrageous. Clarkson is still the ultimate nob though.

29. ‘How much!!!!?? Wouldn’t pay half that,” wrote one person.

    “That’s some mark up,” agreed another.

    “Where is the rest of it?” questioned a third.

    ——‐———

    Why do the “here’s what randos on social media said about this” part of tabloid articles always sound like children’s stories, or year 3 creative writing exercises?

30. >carrots

    I like how they pluralised it, but you don’t even get a single carrot

31. Judging by the comments here, most agree that the pricing is fair. Maybe this article will draw more business for Clarkson?

32. Take out the Jeremy Clarkson part of the equation. Then what you have is a farmer selling his own food in his own restaurant to make a profit and help keep his farm running.

    If you didn’t see the first series, they made a profit of about £150 the first year.

    Secondly that’s hardly the most expensive steak in the world. It will have been costed taking in local conditions and potential customers. He won’t have set the price himself, that would have been his chef or manager.

    What you have here is people boast-moaning (look at me I went to Jeremy Clarksons pub and it cost an average amount of money) and the press trying to stir up a story out of nothing. Because ripping one moaning complaint from insta is cheaper than proper investigative journalism.

33. I’ve no issue with him charging this, especially considering the source of the food, but where exactly are all these commenters eating if they’re used to paying upward of £20 for a steak

34. This is just how much things cost these days. The people criticising the prices are not people who get out much. Try going into any nice foodie pub in the UK and finding a pint for less than £5.50, or a hotpot for less than £19. There’s lots of reasons to criticise JC, but this is a weak as piss reason.

35. Oopsie woopie, looks like you are a public figure and criticised the government. Here come the media hit pieces!

36. “he’s just like us”. Buying up farmland to shelter millions of pounds and ripping people off.

37. Clarkson is an absolute prick, and I could not give a shit how much his food costs.

38. You could always eat somewhere else. Mcds have a saver menu I hear.

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