사진 확대 Byeon Woo Seok. Photo by Star Today DB
According to the big data analysis of advertising model brand reputation in December 2024, it was analyzed in the order of 1st place, Byun Woo-seok 2nd place, Lim Young-woong 3rd place, and Black Pink.
The Korea Corporate Reputation Research Institute measured 38,354,252 advertising model brand big data measured from November 4, 2024 to December 4, 2024 using the participation index, media index, communication index, and community index through consumer behavior analysis. Compared to 28,334,367 ad model brand big data in November, it is up 35.36%.
The brand reputation index is an index created through brand big data analysis by finding that consumers’ online habits have a great influence on brand consumption. Advertising model brand reputation analysis can measure consumers’ relationships with advertising model brands, positive evaluations, media interests, and consumers’ interest and communication.
Advertising model brand reputation analysis analyzes the relationship between advertising model brands and consumers through big data reputation algorithms for brands at the top of brand reputation. The detailed indicators of the advertising model brand reputation index included weights for advertising channels.
In December 2024, the 30th place in the advertising model brand reputation was analyzed in the order of Byun Woo-seok, Lim Young-woong, Blackpink, Son Heung-min, Cha Eun-woo, Kim Soo-hyun, BTS, Gong Yoo, Espa, Ma Dong-seok, Seventeen, Jongwon Baek, Kim Hye-soo, Ive, Kim Jong-guk, Shin Yoo-bin, Lee Chan-won, Kim Tae-ri, IU, Kim Go-eun, Tae-yeon, Bibi, Red Velvet, Kim Yu-na, Kang Daniel, Park Eun-bin, Young-tak, Um Tae-gu, and Shin Dong-yup.
Byun Woo-seok, who ranked first in the advertising model brand reputation, was analyzed as 3,069,433 as the participation index 274,095 media index 275,585 communication index 1,199,670 community index 1,320,083. Compared to the brand reputation index of 2,066,444 in November, it rose 48.54%.
In second place, Lim Young-woong’s brand was analyzed at 2,169,225, with the participation index of 271,800 media index of 381,323 communication index of 561,954 community index of 954,148. Compared to the brand reputation index of 1,469,001 in November, it rose 47.67%.
In third place, the Black Pink brand was analyzed as a brand reputation index of 2,094,510 with a participation index of 63,675 media index of 106,858 communication index of 973,144 community index of 950,833. Compared to the brand reputation index of 1,034,404 in November, it rose 102.48%.
In fourth place, Son Heung-min’s brand was analyzed at 1,853,726 as the participation index 411,862 media index 204,256 communication index 591,043 community index 646,564. Compared to the brand reputation index 817,765 in November, it rose 126.68%.
In fifth place, Cha Eun-woo’s brand was analyzed at 1,804,895 as the participation index 124,312 media index 244,991 communication index 600,877 community index 834,714. Compared to the brand reputation index of 841,758 in November, it rose 114.42%.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, “As a result of the analysis of brand big data in December 2024 of the advertising model brand reputation, Byun Woo-seok brand ranked first. Analysis of the advertising model brand categories showed an increase of 35.36% compared to 28,334,367 advertising model brand big data in November. According to the detailed analysis, brand consumption rose 59.02%, brand issues rose 25.45%, brand communication rose 31.49%, and brand diffusion rose 37.02%.
“In the link analysis of Byun Woo-seok’s advertising brand, which ranked first in the advertising model brand reputation in December 2024, ‘attractive, loved, and warm’ came out high, and in the keyword analysis, ‘Nonghyup Bank, Ediya Coffee, and Paldo Bibimmyeon’ came out high.” In the positive negative ratio analysis of Byun Woo-seok’s advertising brand, the positive ratio was analyzed at 94.08%,” he said, analyzing the brand’s big data.
In December 2024, the brand reputation survey for advertising models was conducted by Byun Woo-seok, Lim Young-woong, Blackpink, Son Heung-min, Cha Eun-woo, Kim Soo-hyun, BTS, Yoo Jae-seok, Gong Yoo, Espa, Ma Dong-seok, Seventeen, Jongwon Baek, Kim Hye-soo, Ive, Kim Jong-kook, Shin Yoo-won, Kim Tae-ri, IU, Kim Go-eun, Tae-yeon, Bibi, Red Velvet, Kim Yu-na, Kang Daniel, Park Eun-bin, Young-tak, Um Tae-gu, Shin Dong-yeop, Seo Hyun-jin, Kim Hye-yoon,