Italy was one of the biggest winners in the fine wine market in 2024, according to the latest Liv-ex Power 100, with nine more wines brands making this year’s list compared to last year.
The list reflects trade on the global marketplace over the last 12 months, taking into account criteria, such as price performance, average price and value and volume traded on the platform giving an indicator of “reliable and consistent brands during a down market”, Liv-ex says.
Italy now has 22 wines on the Power 100 List – more than double the number it had back in 2018 (ten).
Three Italian brands made the top ten: Gaja (one of the few producers in the Power 100 whose average price has not fallen over the past year) Tenuto San Guido and Guigal.
As noted by Liv-ex “well-known, trusted and mighty” Gaja has carefully and consistently built up the brand “over decades”, with 70 different vintages across 13 different brands traded this year showing its breadth of wines on the market. Meanwhile San Guido, “represents a safe bet in a down market”, pointing to its “decent” levels of production, “relatively consistent release prices” and “affordable trade prices”.
“It is a wine that can be bought and, crucially, drunk in high volumes without too much concern as to whether one should wait for tomorrow,” the report said.
The top ten Italian wine brand came were:
Gaja at number 2 (up from 7th place in 2023 or 28th in 2022)
Tenuta San Guido at 3, after rising an impressive 54 places since last year (57)
Guigal at 11 (up from 18)
Barolo producer Roagna, at 15 (up 31st place from 46 in 2023)
Giacomo Conterno at number 20, rising seven place since 2023 (27)
Brunello di Montalcino’s Biondi- Santi at 23 (up from 35)
Masseto at 26 (up from 73)
Bruno Giacosa at 33 (up from 44)
Tignanello (Antinori) at 39 – down from 20th place in 2023
Ornellaia at 43, down from 34.
Tuscany, and in particular Brunello, saw the greatest gains – Soldera Case Basse (effectively a declassified Brunello) rose an impressive 154 places to come in at 45, just outside the top ten Italian wines, while Tuscany’s Rampolla rose 127 places from 217 last year, to 90 in 2024.
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