FLIMS,
Switzerland —Hyatt Hotels Corp. announced that an undisclosed company has
entered into a franchise agreement with Hyatt’s Düsseldorf,
Germany-based subsidiary Lindner Hotel Group to open the first Me and All Hotel outside of
Germany.
Located in
the Grisons Alps, the 73-key Me and All Hotel Flims in Switzerland will be the
first to open since Me and All Hotels became a standalone brand within Hyatt’s
lifestyle portfolio since Hyatt acquired Me and All from from Lindner last
summer. No opening date for the hotel was disclosed.
Linder will
operate the hotel, which will have 47 hotel rooms and 26 apartments and become the fifth Hyatt property in Switzerland.
Switzerland is a natural market for the Me and All Hotel brand’s debut beyond Germany, and we remain committed to exploring opportunities to expand the brand across the wider DACH region and greater Europe.
Briana Swift
The property
will cater to leisure travelers and serve as a venue for corporate retreats and
events. The area is home to one of Switzerland’s largest ski destinations, the
Flims-Laax-Falera resort, and has easy access to the city of Zurich and the
Zurich Airport.
“This hotel
represents a significant milestone as Me and All Hotels’ first venture beyond
Germany, marking an important step in Hyatt’s ambitious expansion plans for the
brand,” said Michel Morauw, managing director North EAME for Hyatt. “True to the brand’s DNA, Me and All Hotel Flims will serve as a
community hub in this vibrant mountain town.”
Me and All
Hotels currently has six properties operating in Germany and Hyatt said this
opening sets the stage for the expansion of the conversion-friendly brand
across Europe and beyond. The lifestyle hotels feature a lean operating model,
dynamic public areas and flexible design, making them adept for conversions and
new builds in primary and secondary urban and resort locations.
“Our
ambition has always been to see Me and All Hotels beyond Germany’s borders, and
we’re thrilled that the brand’s first hotel to open since joining Hyatt will
debut in Switzerland,” said Jörg Lindner, chairman of the supervisory board of
Lindner Hotel Group. “This hotel will offer a distinctive food and beverage
experience, activated public spaces, and unique entertainment options, with an
in-house cinema playing a central role.”
The in-house
cinema will be a multi-purpose venue equipped with technology designed for
movie screenings, immersive events and meetings.
“Me and All
Hotel Flims exemplifies the brand’s conversion-friendliness, with remarkable
flexibility to adapt to both urban and resort destinations to create a space
where locals and guests can come together to connect,” said Briana Swift,
regional vice president of development for Northern Europe at Hyatt.
“Switzerland is a natural market for the Me and All Hotel brand’s debut beyond
Germany, and we remain committed to exploring opportunities to expand the brand
across the wider DACH region and greater Europe.”
Lindner
Hotels AG operates 39 hotels in 10 European countries and the U.S. and operates
four brands, including Lindner Hotels & Resorts, which has
been affiliated with JdV by Hyatt since 2022 and Me and All Hotels, which
Hyatt acquired earlier this year.