The rise of cosmetic medicine among younger Swiss
Fuller lips, smoothed out wrinkles and erased dark circles: aesthetic treatments surge in popularity across Switzerland, particularly among younger generations. This is in large part due to social media.
According to Marta Maneiro, doctor and medical director of the B2G clinic in Lausanne, “It’s precisely young people who are no longer shy about requesting these treatments. They’ve even influenced older clients to follow suit.”
Swiss cities are now home to numerous specialist centres, with competition heightened by the arrival of dedicated chains. According to Fabrice Pfulg, president of the Association of Swiss Aesthetic Medicine Centres, the craze has returned to normal and “we’re back in the same business as before Covid”. Although demand has stabilised, the industry remains lucrative, as treatments like Botox and hyaluronic acid injections have to be performed regulary to maintain their age-defying effect.
However, Switzerland lacks official recognition for aesthetic medicine as a speciality, meaning any doctor with a post-graduate medical degree can legally perform such procedures.