Despite the mustard headaches and sneezes, I would hoover these up as a kid
You could always ping KP an email… the one I have just sent is below…
A Heartfelt Plea to Bring Back Brannigans Roast Beef and Mustard Crisps
I hope this email finds you well. I am writing as a devoted fan of Brannigans Crisps, particularly the Roast Beef and Mustard flavour, which in my opinion, remains the pinnacle of crisp-making craftsmanship. The unique combination of rich, bold flavour and the satisfyingly thick-cut texture of Brannigans made them a standout in a crowded market.
Like many others, I was heartbroken when they disappeared from shelves. While I was overjoyed to see them reappear briefly in the past, I was equally dismayed when they disappeared once more. I understand that sales may not have met expectations during their reintroduction, but I believe there are specific factors that might have contributed to this, which are worth addressing.
Sales Challenges
1. Retail Placement: During their last reintroduction, Brannigans were often found in discount stores like Poundland. While this made them accessible, it also may have inadvertently misaligned their perception as a premium, high-quality product.
2. Limited Availability: The lack of widespread distribution meant that many fans either couldn’t find them or weren’t aware they had returned.
3. Market Awareness: Brannigans has always had a loyal following, but many potential new customers likely missed out due to minimal marketing. The crisps are a cult favourite, but reaching newer audiences with targeted campaigns could have made all the difference.
Why Bring Them Back?
Brannigans Roast Beef and Mustard are frequently cited online as one of the most missed crisps of all time. Forums, social media platforms, and nostalgia-driven articles regularly lament their absence. A quick search for “Brannigans crisps” or “Roast Beef and Mustard crisps” will reveal countless posts from fans sharing fond memories and begging for their return.
The uniqueness of Brannigans lies not only in the flavour but also in their thickness and crunch, setting them apart from standard crisps. Few brands cater to the audience who enjoy robust flavours and hearty textures, giving Brannigans a clear niche to reclaim.
Suggestions for a Successful Reintroduction
If there’s an opportunity to bring Brannigans back again, perhaps a few strategic changes could ensure greater success:
1. Positioning as a Premium Product: Showcase Brannigans as the gourmet choice for crisp connoisseurs.
2. Expanded Distribution: Make them available in supermarkets and online stores, where loyal fans can stock up with ease.
3. Targeted Marketing: Highlight the nostalgia factor while also appealing to new customers who crave bold flavours.
4. Limited Editions or Seasonal Campaigns: Reintroducing them as a limited-time product could drive demand and gauge renewed interest.
Brannigans Roast Beef and Mustard were a staple in my household—I’d often buy multiple multipacks at a time, ensuring I always had my favourite crisps to hand. I know I’m not alone in my longing for their return. Their flavour and quality were unmatched, and I truly believe there’s a strong market for them, given the right approach.
I hope you’ll consider this heartfelt plea from a loyal customer and the voices of countless others who continue to miss Brannigans. The joy they brought to snack time was unparalleled, and their return would undoubtedly be met with widespread enthusiasm.
Thank you for taking the time to read my email. Please do feel free to reach out if there’s any way I or others can support efforts to bring Brannigans back.
Kind regards,
X
I’m sure they had these in multipacks at home bargains not too long ago.
29 comments
Belters
Pour one out for the fallen.
Best crisps ever. Surprisingly, I could only find them in the pound shop.
And the beer nuts they did as well were amazing
Absolutely correct
My nostrils just involuntarily flared
Brannigans were amazing! But it was the ham and pickle (was it pickle – mustard maybe?) that did it for me.
Yes. The end.
What does the dog eat?
Taste of growing up in the nineties. Used to nip to the off license to get some of these and a walnut whip for my mum
Lamb and Mint flavour over these for me. These were a close second, though.
Real hand cooked roast ox are good but I have to agree brannigans were the best
Forgot about these. Excellent crisps, especially with a pint
Are they still going, no?
Haven’t had these for years.. Did Love themx though
Can’t be beaten.
They really did hit a spot
Amen.
B&M had these in stock a couple of years back and I immediately bought 3 multi packs.
Yes. Pure flavour bomb.
These and those old Phileas Fogg tortilla crisps. I weep for our losses.
These could have cured covid
Proper mustard sinus response just generated by my brain. Wow.
I can still taste them repeating on me
Lamb and mint Brannigans were the absolute dogs.
These used to strip the roof of your mouth when you had one with a lot of mustard on it. I can taste it now!
Been chasing that nasal hit ever since. Closest I’ve gotten so far are the Tesco horseradish crisps
https://www.tesco.com/groceries/en-GB/products/301401987
#BRING THEM BACK NOW!
Despite the mustard headaches and sneezes, I would hoover these up as a kid
You could always ping KP an email… the one I have just sent is below…
A Heartfelt Plea to Bring Back Brannigans Roast Beef and Mustard Crisps
I hope this email finds you well. I am writing as a devoted fan of Brannigans Crisps, particularly the Roast Beef and Mustard flavour, which in my opinion, remains the pinnacle of crisp-making craftsmanship. The unique combination of rich, bold flavour and the satisfyingly thick-cut texture of Brannigans made them a standout in a crowded market.
Like many others, I was heartbroken when they disappeared from shelves. While I was overjoyed to see them reappear briefly in the past, I was equally dismayed when they disappeared once more. I understand that sales may not have met expectations during their reintroduction, but I believe there are specific factors that might have contributed to this, which are worth addressing.
Sales Challenges
1. Retail Placement: During their last reintroduction, Brannigans were often found in discount stores like Poundland. While this made them accessible, it also may have inadvertently misaligned their perception as a premium, high-quality product.
2. Limited Availability: The lack of widespread distribution meant that many fans either couldn’t find them or weren’t aware they had returned.
3. Market Awareness: Brannigans has always had a loyal following, but many potential new customers likely missed out due to minimal marketing. The crisps are a cult favourite, but reaching newer audiences with targeted campaigns could have made all the difference.
Why Bring Them Back?
Brannigans Roast Beef and Mustard are frequently cited online as one of the most missed crisps of all time. Forums, social media platforms, and nostalgia-driven articles regularly lament their absence. A quick search for “Brannigans crisps” or “Roast Beef and Mustard crisps” will reveal countless posts from fans sharing fond memories and begging for their return.
The uniqueness of Brannigans lies not only in the flavour but also in their thickness and crunch, setting them apart from standard crisps. Few brands cater to the audience who enjoy robust flavours and hearty textures, giving Brannigans a clear niche to reclaim.
Suggestions for a Successful Reintroduction
If there’s an opportunity to bring Brannigans back again, perhaps a few strategic changes could ensure greater success:
1. Positioning as a Premium Product: Showcase Brannigans as the gourmet choice for crisp connoisseurs.
2. Expanded Distribution: Make them available in supermarkets and online stores, where loyal fans can stock up with ease.
3. Targeted Marketing: Highlight the nostalgia factor while also appealing to new customers who crave bold flavours.
4. Limited Editions or Seasonal Campaigns: Reintroducing them as a limited-time product could drive demand and gauge renewed interest.
Brannigans Roast Beef and Mustard were a staple in my household—I’d often buy multiple multipacks at a time, ensuring I always had my favourite crisps to hand. I know I’m not alone in my longing for their return. Their flavour and quality were unmatched, and I truly believe there’s a strong market for them, given the right approach.
I hope you’ll consider this heartfelt plea from a loyal customer and the voices of countless others who continue to miss Brannigans. The joy they brought to snack time was unparalleled, and their return would undoubtedly be met with widespread enthusiasm.
Thank you for taking the time to read my email. Please do feel free to reach out if there’s any way I or others can support efforts to bring Brannigans back.
Kind regards,
X
I’m sure they had these in multipacks at home bargains not too long ago.
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