Ahead of the final weekend of the year, Airbnb is rolling out anti-party technology across the US– including in Atlanta – to help reduce the risk of unauthorized and disruptive parties over the weekend and days leading up and over New Year’s Eve.
The anti-party defenses active over New Year’s Eve use machine learning to help identify potentially higher-risk bookings of entire home listings from being made, and help enforce Airbnb’s global party ban. Guests attempting to book will either be blocked from doing so, or redirected to alternative accommodations on the platform.
Airbnb’s defenses assess a number of signals – including the length of the trip, the type of listing, how far the listing is from the guest’s location, and when the reservation is being made – to help determine the potential risk for a disruptive, unauthorized party. If a booking is identified as higher risk, the guest will either be blocked from booking, or redirected to alternative accommodations on the platform.
Airbnb activated similar defenses last year over New Year’s Eve that deterred approximately 33,000 people in the US from booking – and saw a reduction in the number of parties reported over that holiday.
Specifically in Atlanta, approximately 730 people were deterred from booking an entire home listing on Airbnb last New Year’s Eve due to those defenses. Across the state of Georgia, approximately 1,800 people were deterred from booking an entire home listing last year’s New Year’s Eve.
