From the cutesy, fun staging of Sabrina Carpenter’s “Short n’ Sweet Tour” to the pyrotechnics in Green Day’s “The Saviors Tour,” entertainment company Tait has had a hand in many big music and entertainment events recently.
Tait’s headquarters are on the Rock Lititz campus in Warwick Township, where the company has several spaces to build and stage events.
Tait also has a presence in cities such as Los Angeles, California; Boulder, Colorado; New York, New York, as well as in countries such as the Netherlands, the United Kingdom and Japan.
While many projects that involve Tait, which handles all things concert staging and production, have a nondisclosure agreement, the company occasionally posts the projects it has been part of on its social media platforms.
Here are seven projects that Tait worked on in 2024.
READ: 4 live events that Tait was involved in 2023
READ: Rock Lititz: The promise of 500 jobs 10 years ago turned into 1,500 today
Beyonce’s NFL GameDay halftime performance
Those who watched Beyonce’s NFL GameDay performance on Christmas Day likely took notice to a jean-covered truck in the background while she sang “Levii’s Jeans” with Post Malone. Tait’s Lititz team sewed the jeans for the truck, which in a social media post it playfully called the “jruck.”
Sabrina Carpenter’s ‘Short n’ Sweet Tour’
Tait handled much of the staging for “Espresso” pop singer Sabrina Carpenter’s latest tour, the “Short n’ Sweet Tour.” Tait was behind the tour’s stage setup, including the LED lights, the curved stairs and the custom, heart-shaped stage that lifts.
“CBS Sunday Morning” filmed a segment with Carpenter at Rock Lititz, which the network called a “rehearsal space in rural Pennsylvania.”
Carpenter, who grew up in Quakertown, Bucks County, says in the segment that the air, water and bread are better in this area.
Billie Eilish’s “Hit Me Hard and Soft: The Tour”
Plenty of moments from pop singer Billie Eilish’s latest tour have gone viral on social media, from her lying on the stage performing “When the Party’s Over,” to Eilish popping out of the stage with a high jump.
Tait created her stage, with two pits for her band, as well as the elevated platform she sings on. The company also handled many of the concert’s video elements.
Los Angeles Lakers pre-game entertainment
Tait created a projection system for the Crypto.com Arena in Los Angeles, California, for basketball team Los Angeles Lakers. Screens roll down to temporarily cover the scoreboard for “pre-game visuals,” according to a case study on Tait’s website.
The screens are used for a variety of reasons, from showing footage and highlights from previous games to displaying the team’s logo.
Justin Timberlake’s “The Forget Tomorrow World Tour”
Tait handled much of the set for pop singer Justin Timberlake’s latest tour, “The Forget Tomorrow World Tour.” Notably, they created an interactive set piece called the “monolith,” which is roughly 29.53 feet tall, 16.4 feet wide and 6.56 feet deep.
It blends in with the back screen to start, but then comes out and tilts down, and can act as a second stage for Timberlake, who is secured with a harness. He can perform on the monolith as it floats in the air and tilts down toward audiences.
A video on Tait’s Instagram confirms that the company has been working with Timberlake since he was in boy band NSYNC.
Green Day’s “The Saviors Tour”
In celebration of rock band Green Day’s decadeslong discography, it performed the entirety of famed albums “Dookie” and “American Idiot” in its latest “The Saviors Tour.”
Tait had a hand in the band’s pyrotechnics and inflatables, which were inspired by the band’s album art. The inflatable for its “American Idiot” set was a hand holding a heart-shaped grenade, while the inflatables for “Dookie” featured balloons shaped like an explosive cloud.
Hershey’s show was originally slated for Aug. 10 but was pushed back to Sept. 2 when lead singer Billie Joe Armstrong lost his voice.
Tim McGraw’s “Standing Room Only Tour”
Tait had a hand in bringing country star Tim McGraw’s early 2024 tour, the “Standing Room Only Tour,” to life. The company handled the staging, complete with a 28-foot runway and risers, and also handled some automated elements.
