Clothing chain MQ Marqet is establishing its own e-commerce in Finland, according to a press release.

According to the company, the venture is a strategic initiative in the start of a Nordic expansion. Previously, the company has sold via Zalando in Finland, but also in Denmark. Now it is moving to establish a direct channel with its neighbor to the east.

“This launch is a natural step in our growth strategy and we look forward to offering our Finnish customers a seamless and inspiring shopping experience with access to our entire range,” says Ingvar Larsson, CEO of MQ Marqet.

MQ Marqet also plans to launch its own e-commerce in Denmark in spring 2025.