Warhammer maker Games Workshop plans fourth UK factory as sales boom

https://www.theguardian.com/business/2025/jan/14/warhammer-games-workshop-uk-factory-amazon-tv-nottingham

by LostInTheVoid_

20 comments
  1. It genuinely annoys me how successful they are. Fair play but fuck off, I want to get rich selling tat to nerds it’s not fair.

  2. How is this possible with our trillion pounds a mWh energy prices

  3. How the fuck has Warhammer become our flagship industry

    Edit : Relax nerds I’m not slagging off Warhammer, I used to play it before I discovered weed and women, I’m slagging off the fact that other industries aren’t doing better

  4. Are they also planning on a further boost when the prime show lands?

  5. How anyone can still afford them is beyond me. £20 for one single figure is robbery.

    I now get mine from Etsy from 3d printers but then I’m a fantasy wargamer and can use different rules/figs.

  6. I’ve been into Warhammer since the early 2000s and it’s fantastic to see how it’s expanded and become more popular over the years.

    Even just seeing what Warhammer World has become is a surprise compared to what it used to be, and is a good indication of just how Warhammer has changed. Back when I started the shop itself was a relatively small space in the corner of the gaming hall, now it’s taking up almost half of the floor, they’ve got a big set of display rooms (much more substantial than the single room with some cabinets they had 20 years ago), an elaborate front entrance, another office building….and it seems things are going to get even bigger with another factory.

    Never thought it would become this big a thing, really.

  7. As someone who has read Warhammer books for decades some of the comments here clearly show a lack of knowledge about Warhammer and Games Workshop. GW literally spans sci-fi and fantasy across multiple settings it appeals to age ranges from 8 to 80. The idea of them being ‘nerds’ is completely laughable.

    Henry Cavell the actor has been an avid Warhammer player for years I’d hardly call him a nerd.

    To finish they just finished a 54 novel series by multiple best selling authors published over 20 years several of which were New York Times Best Sellers.

    And you wonder why it’s a success?

  8. The figures are quite pricey, but my son loves painting them.

  9. Their turnaround in the last 15 years has been exceptional. They literally cannot keep up with global demand

    The quality of the books keeps getting better and better too (it’s not just Dan abnett and William King now)

  10. Thank god, bloody everything is out of stock on the website right now 

  11. I can remember there being a Model Zone and a Games Workshop next to each other. I’d always go to Modelzone for the kits, models, radio control cars etc.

    The GW was equally busy but I didn’t understand what the appeal was. I was happy to jump my Tamiya off a ramp I guess. Quick gratification. Interesting that if I was to guess which business would thrive and the other collapse, I’d have guessed incorrectly.

    Still don’t understand the appeal, some day I will have to give it a go…

  12. So I work at a place that sells supplies for plastic moulding machinery, the likely machines they use to make their figures.

    I set, program and operate CNC lathes and mills to make these said products, namely the “tips” for the moulding machines.

    Every machine is different in measurements requiring different lengths, orifices, internals etc. To make it easier we do things by labeling the length in 1 2 3 4 which represents the length of the tips. And 5 6 7 8 0 for the radius of the tips and lastly I J K L M N O P for the orifice. For example you could have a GP36L tip made. Being general purpose back end, 3″ long with a 15mm radius and 3mm orifice.

    I received an order one day. Games Workshop, Notts. So excited. It was for several GP45K… So disappointed. It wasn’t a GP40k. Day ruined.

  13. Can buy a 3d printer for less than a warhammer army and print as many little figures as you want

  14. **Let’s not forget some of the reasons behind this:**

    1. Successful video games like Space Marine 2 & the Total War: Warhammer PC Games bringing new audiences on board. These have been promoted internationally by popular streamers/content creators.
    2. TV shows like Stranger Things getting people into D&D, board games, figurines, etc.
    3. Celebrities such as Henry Cavill (Superman, The Witcher, etc) promoting Warhammer/40k and talking about it in interviews, on TV, YouTube, etc. He’s not ashamed of it or embarrassed but proud.
    4. Extensive history, lore, and foundation which has been built on over many, many years. This isn’t something dreamt up on the back of a fag packet, it’s taken a long time to build on.
    5. Amazon have purchased the rights for a film, TV series and merchandising from Games Workshop so the might of Amazon is now behind the promotion of the franchise. Cavill is believed to be involved. ([Agreement with Amazon for films and television series | Games Workshop Group PLC | Investor Relations](https://investor.games-workshop.com/news-posts/agreementwithamazonforfilmsandtelevisionseries101224))

  15. A dystopian religious military future run by a dead emperor?

    Meh, i’d prefer something more fantasy based

  16. I just love the fact outside their Nottingham HQ, theres a golden statue of Dante of Baal

  17. I don’t play Warhammer but I feel like GW’s models are SO overpriced for what they are that they’re basically asking for them to be kncoked off. I’m surprised there isn’t some massive industry trading in knock off Warhammer models.

  18. Imagine if Warhammer and Greggs stopped? We’d have no industry left 

  19. For the price of one box of Warhammer minis you can buy your own 3D printer…

  20. I don’t play it but I’m really happy to see it doing so well. It just goes to show how much some humans still crave certain ‘non-screen’ interests.

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