Mental. No retailer could ever run there profitably. IKEA strikes me as a strange choice to do it simply for brand recognition, and it’s an impractical environment to do their usual model of people picking up stuff in their own cars.
This may be emblematic of a larger strategic shift within the company to more of a showroom and delivery model.
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Sweden rule the world!!
This is what peak imperialism looks like
Mental. No retailer could ever run there profitably. IKEA strikes me as a strange choice to do it simply for brand recognition, and it’s an impractical environment to do their usual model of people picking up stuff in their own cars.
This may be emblematic of a larger strategic shift within the company to more of a showroom and delivery model.